Special Report on
Advertising Inserts and Insert Media
Advertising Inserts and Insert Media - Trends
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Learn how multi-channel coordination, dynamic content rules, and campaign automation will allow you to grow sales and improve the customer experience. June 14, 9:30 pm - 4:00 pm ET, New York, NY The DMA Insurance and Financial Services Council present “The Changed, Post-Recession Consumer”. What exactly has changed and what key trends, insights and opportunities you should be aware of to successfully execute a multichannel marketing strategy. Join June 14, 1:00 pm - 6:00 pm ET, New York, NY The DMA List Leaders Group and List & Data Council host this annual celebration of excellence. Network with ...
It’s the start of fall, and many of us have just returned home from vacation. The demands of our industry may be far from center stage. However, this is a time when many companies are solidifying their plans for the coming year, and understanding the issues that are shaping the insert media landscape is a crucial part of this planning process. Here are a few trends and challenges to think about as you prepare to tackle the holiday season and beyond. Trend: Catalog Blow-ins Increasingly, catalogers are opening up their mailings to include insert blow-ins. Catalogers are learning that ... Read More