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Special Report on

Interactive Television Advertising

interactive television advertising special research report Photo by www.itvt.com
PLANO, Texas, May 3 /PRNewswire/ -- FourthWall Media, the media company driving a creative revolution in interactive TV through advanced advertising, consumer applications and the technology platform on which they run, announced today that the OneLink San Juan cable system in Puerto Rico has successfully deployed the Ad Widgets® advanced advertising system across its digital subscriber base. (Logo: http://www.newscom.com/cgi-bin/prnh/20091027/NE99589LOGO ) Through work done by CableLabs and the Society for Cable Telecommunications Engineers (SCTE), the cable industry is revolutionizing television to bring interactivity to a ...
company that creates and distributes iTV experiences for programmers, advertisers and distributors. The company mitigates the technical complexities of interactive TV implementation and enables the delivery of iTV experiences across cable, satellite and IPTV. Current and former Ensequence customers include MTV Networks , NBC Universal , ESPN , The Walt Disney Company , Major League Baseball Advanced Media , QVC UK , HSN , Nike , Ford Motor Company , Hewlett-Packard , Comcast Corporation , DIRECTV , Time Warner , DISH Network , Verizon Communications , and British Sky Broadcasting . 1 Cite error: There are tags on this ...
REVIEWS AND OPINIONS
Just Another Mobile Phone Blog: The Future of Interactive ...
PLANO, Texas -- FourthWall Media, the media company driving a creative revolution in interactive TV through advanced advertising, consumer applications and the technology platform on which they run, announced today that the OneLink San Juan cable system in Puerto Rico has successfully deployed the Ad Widgets® advanced advertising system across its digital subscriber base. Through work done by CableLabs and the Society for Cable Telecommunications Engineers (SCTE), the cable industry is revolutionizing television to bring interactivity to a previously passive experience. EBIF, SaFI, and SCTE-130 are industry specifications ... market research, surveys and trends
Google TV big, but Google TV ads even bigger - the end of ...
While the search functionality and ability to switch between television programming and the internet on one screen is a huge step in terms of converting from a tradition, offline medium to an interactive, online medium there’s still one key step that needs to happen before the that transition is complete. And that key step is converting television advertising from an essentially analogue medium to an interactive one that provides analytics reporting metrics. Why is this so important? Because it will completely change the way that television programming is monetized and will usher in an new era of television viewing. It ... market research, surveys and trends

SURVEY RESULTS FOR
INTERACTIVE TELEVISION ADVERTISING

Interactive Television Advertising
Traditional advertising is going through a very challenging phase. Global spending on advertising was down in 2008 and is expected to go down further in 2009. Many companies have trimmed their advertising budgets and some are switching to different advertising mediums. Macy's, for instance, has discontinued all magazine ads for the first half of 2009 . Television continues to retain its leading position and is still showing an upward trend. Figure 1 shows that global ad spending is going to increase in the coming years and the forecast for 2009 is $185 billion in spending.  Despite these numbers, there is no ... industry trends, business articles and survey research
ANA Marketing Maestros
Companies battling it out on the small screen is not new. In fact, Burger King had a slew of commercials in the 1980s taking jabs at McDonald’s. And who can forget Pepsi’s commercials arguing how it tastes better than Coca-Cola. Recently you’ve probably watched the public scuffle between AT&T and Verizon Wireless. If not, here are two commercials for your viewing enjoyment:  With all of these public feuds taking place throughout advertising history, how does it affect you as a consumer? I personally rather hear why the company is better for me as a consumer; I could do without these public punches thrown at each other over ... industry trends, business articles and survey research
RELATED NEWS
IAB's 2010 MIXX Awards Finalists: An Impressive Roster of Achievement
(Targeted News Service Via Acquire Media NewsEdge) NEW YORK, Aug. 23 -- The Interactive Advertising Bureau issued the following news release: The Interactive Advertising Bureau (IAB) today announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact. "This year's finalists are an extraordinary testament to the innovation that is driving marketing, advertising and consumers' brand ... market trends, news research and surveys resources
Facebook's 'Car Town' Gains Honda Ads in Games Shift
Aug. 23 (Bloomberg -- Honda Motor Corp.’s campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards that can’t be seen from a freeway. The ads are on display in Facebook Inc.’s virtual game “Car Town,” as Honda advertises on the social-network site for the first time today. The game, which allows users to collect and customize cars, has 3.1 million users. It was released on Facebook two weeks ago by Cie Games Inc. Brands are turning to social networks to reach an audience with leisure time on its hands and the patience to sit through branded messages. Walt Disney ... market trends, news research and surveys resources

INFORMATION RESOURCES

AN INTERACTIVE TELEVISION ADVERTISING OVERVIEW
Platform Status Report: Interactive Television Advertising | p 1. Interactive Television Advertising Contents. EXECUTIVE SUMMARY. ... technology research, surveys study and trend statistics
Interactive Advertising: Implications for Children's Health and ...
advergame featured on its Web site and is now looking to create interactive ads for television. 3. 1 Dale Kunkel, “Children and Television Advertising,” ... technology research, surveys study and trend statistics
A Lifestyle-Based Approach for Delivering Personalized ...
This paper presents a lifestyle-based approach for the delivery of personalized advertisements in digital interactive television. The theoretical basis of the approach is analyzed, and two variations are discussed. The first ( segmentation variation ) relies on interaction-based classification of users into lifestyle segments, while the second ( similarities variation ) is based on the identification of similarities among users based on demographic and TV program preferences data. In both variations, the user's interest is predicted by aggregating lifestyle neighbors' preferences. Results from an empirical validation, ...
REAL TIME
INTERACTIVE TELEVISION ADVERTISING
QUESTIONS AND ANSWERS
Google Answers: Effectiveness of Television Advertising
Does any research exist that provides insight into the effectiveness of television advertising? Direct mail marketing yields 1-6% return. Are there any similar figures for television advertising? Hello Thehowell5, According to Kevin Clancy, CEO and co-founder of Copernicus Marketing Consulting and Research, the average ROI of TV advertising campaigns is 1-4%. Copernicus Marketing http://www.copernicusmarketing.com/about/mzine/monthlyeds/nov03.html ------------------------------------------ ANA / Forrester, March 22, 2006 Seventy-eight percent of marketers feel that TV advertising has become less effective in ...
Forces Out To Destroy Interactive Advertising
Under some proposals, all third-party ad serving would be served up only under explicit consumer opt-in preferences, while others would require all locally targeted online ads to have consumer consent. Rothenberg said the European Union wants to put tighter restrictions on interactive advertising by making all cookies in the EU opt-in by 2011. This could effectively destroy advertising revenue for small independent publishers. AdSense and other targeted advertising has been the one thing that has made it possible for lots of small web publishers to make a living producing content for Internet users to read. Kill the advertising ...