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Breaking Through the Clutter Myth

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There's at least one documented case of an actual gator in the city's sewer system, and today marks the 75th anniversary of the discovery by a group of young boys of a 7.5- to 8-foot-long alligator in a sewer on 123rd Street in Manhattan. Borough President Scott Stringer has even declared February 9 "Alligators in the Sewers Day." For more details on that 1935 event, read the captivating "Alligator Found in Uptown Sewer," from the February 10, 1935, edition of The New York Times ( ). The Times ' City Room blog offers some more alligator lore . It seems that ravenous reptiles enter the city's sewer ...
divide their work into various departments, traditionally splitting functions into interacting with clients and looking out for their interests (account management), buying advertising (media), and creating advertising (creative). As the importance of research has grown, ad agencies have combined old functions of researchers (who gather information about consumers and markets) and account managers (who keep an overall vision of the client's interests) into a role called account planning. Account planners combine research and strategic thinking. If the account manager is closest to the client, the account planner is closest ...
The euro can't survive without pan-European taxation – Telegraph Blogs
The Federal Republic of Europe- – - HA! Too bad Alexander Hamilton got shot, innit? It all comes down to taxes–and control. Iprefer the United Countries of Europe,it’s got a nice ring to it. I’ve said it all elsewhere, the fact that these problems were foreseeable from the outset, that the failure to meet convergence terms should have kept some countries out but letting them in anyway just made problems more certain, and that the progress of the various PIIGS economies was monitored continuously. All of which means the situation should not have been able to mature nor allowed to mature and that it has ... market research, surveys and trends
Cheap products » Crisis Economics: A Crash Course in the Future of ...
Nouriel Roubini gained great notoriety as one of the few economists who correctly predicted our current financial crisis, specifically pointing to the 90 percent increase in home prices from 1997 to 2006. While Roubini has written other books, “Crisis Economics” is his first foray into economic literature aimed at the mass market and serves to expound on his argument that most financial bubbles are not only predictable, but avoidable. To borrow a phrase from Nassim Taleb, these are not unpredictable “black swan” events, but can be forecasted with some degree of probability. The authors aptly point out ... market research, surveys and trends


How Teens Use Media
May 10, 2009 ... had 3.5 million teen viewers in May 2009, driven by the success of Fox .... Myth :Teens use the Internet in wildly different ways than adults .... two percent of U.S. teens ages 12–17 said they prefer the movie theater ..... toiletries did the best job of breaking through the clutter to teen viewers. ... industry trends, business articles and survey research
Beauty products study from Essence provides new data on black women
(July 10, 2006) Thanks to a wealth of new lip glosses, hair products and anti-aging moisturizers, beauty has become one of the fastest growing advertising categories for magazines. Through May, the toiletries and cosmetics category spent $909 million in magazines, a 16 percent increase compared to the same period a year prior, according to data from TNS Media Intelligence. Fashion and beauty titles such as Cond� Nast�s Allure and Time Inc.�s Essence have benefited from the boon. Allure through May garnered $33.5 million in advertising from cosmetics, a 15 percent rise ... industry trends, business articles and survey research
Field Day 2010 In Words & Pictures
And so Field Day passed about a week ago, and the Quietus has finally recovered from hosting our first stage at a music jamboree, and just about got all the dust from the dry and hot Victoria Park out of our nozzle. A fine time was had by all - Runners opened the bash and dragged in a pretty good crowd considering the inclement hour. Well, half twelve. We'd thought they'd be good live, and they proved we were right to have them win our Field Day competition - live it was a melodious digital racket, the vocals combining with which had the effect of a collaboration between Pere Ubu and the Units, but decidedly ... market trends, news research and surveys resources
Brand apart
What makes powerful brands stand apart from the others? Is it a combination of savvy marketing, brilliant advertising and groundbreaking design? At the Business Standard Brand Derby 2010 summit, some of the country’s top marketers explored how branding is evolving with the fast-changing consumer mindset Brand-building is undergoing a tectonic shift in the changing socio-economic milieu of the country; conventional tools will no longer work. This was the central message of the Business Standard Brand Derby 2010 Summit held at the Leela Kempinski hotel in Gurgaon on July 16. The Brand Derby, an annual survey, ranks the top ... market trends, news research and surveys resources


Breaking Through the Clutter Myth
Jul 18, 2005 ... August 2005 MEDIA. 1 5. Well, there's a catch: Hopkins made this remark in. 1909 . Even in the relatively uncluttered infancy of ... technology research, surveys study and trend statistics
Applying Health Communications and Social Marketing to Alcohol ...
Once you have determined your prevention goal, target audience, and communication objectives, you must make choices about ways to reach your target audience, and check to make sure that these are the right ones. In selecting messages, you will choose the most appropriate appeals to garner audience buy-in. The message will convey the essential meaning to be received by the target audience. In selecting materials, you will choose the format that best coveys the message to reach the target audience. Show transparency #27: Characteristics of Effective Messages Refer to Technical Assistance Bulletin: You Can Prepare ... technology research, surveys study and trend statistics
PR Big Idea
Behind every good public relations campaign is a "Big Idea," the creative concept that makes the message attention getting and memorable. Creative thinking that produces Big Ideas is important in public relations because PR messages have to break through the clutter of a busy media environment and impact on their targeted audience's opinions and attitudes. These creative concepts have to solve communication problems in an original way and be interesting enough that they captivate the minds of the target audience. An example of a Big idea that captivated its audience is Snapple's Letters campaign, an idea created by ...
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I want things that make you grunt | Ask MetaFilter
I can't get enough of Thomas Lux. The following poem of his not only made me grunt, it made me unexpectedly weep like a baby the first (and probably second, and third) times I read it: Tarantulas on the Lifebuoy For some semitropical reason when the rains fall relentlessly they fall into swimming pools, these otherwise bright and scary arachnids. They can swim a little, but not for long and they can’t climb the ladder out. They usually drown—but if you want their favor, if you believe there is justice, a reward for not loving the death of ugly and even dangerous (the eel, hog snake, rats) creatures, if you believe these ...
September 2006 Archives | Ask MetaFilter
Can you think of a good monologue or short story that would translate well to being told/described using only body language, without words? Does anyone know of an online photo processing website that will allow me to upload photos and get them printed off as postcards? I've only found a few sites that will do this and they tend to be rather expensive (i.e. $2 per postcard). Also, the website would need to ship to Canada. Thanks My father-in-law (retired blue-collar aluminum worker, widowed, fixed-income, screwed out of health benefits when his former corporate employer filed bankruptcy) has an old Win 98 computer. Last year ...