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25 May 2010, London – Mobile Entertainment Forum (MEF) today announced the finalists for the 2010 Meffys Awards. These were selected after four days of judging by representatives from over 45 companies, publications and analyst houses (see notes below). Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe, with increasing representation from emerging markets such as Latin America. This year, seven new categories were added to reflect the industry’s evolution, spurred on in part by the explosion of mobile apps, mobile commerce, ...
4th Screen Advertising, the leading premium mobile advertising agency announced that it is launching its business in the US, with Shazam, the world's leading mobile music discovery provider as its foundation client. This launch extends the successful partnership that the two companies have enjoyed in Europe and enables 4th Screen to offer US-based clients innovative marketing campaigns around Shazam's increasingly popular music discovery service. With a reach of over 75 million Shazam users, the deal will see 4th Screen's Mpression Engagement platform serve highly targeted ... Read More
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