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Special Report on

ABI Advertising and Marketing

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ABI Research, a marketing research firm based in New York, released a study about the future of the mobile app market in the next five years. The firm expects application downloads to reach five billion by 2014, up from an estimated 2.3 billion in 2009. The remarkable part of the study is their prediction of Android as a heavyweight challenger of Apple's reign. Their dominance will peak next year, but only to start its decline into the following years ceding ground to Android's aggressive offer. Here's an excerpt of the press release: “The iPhone’s share of the app market will contract from its 2010 ...
to target consumers with location-specific advertising on their mobile devices. As Bruner & Kumar (2007) stated, “LBA refers to marketer -controlled information specially tailored for the place where users access an advertising medium” (p. 2). Imagine if a tourist is in Tokyo with friends and are looking for a restaurant, she can just use her mobile phone to connect to the dining club’s websites to browse according to her location, culinary preference, and time. The dining club server then provides her a list of restaurant nearby offering that culinary preference and accepting discount coupons at that time.
Mobile Marketing and Advertising
When compared to other forms of advertising (print, Internet, TV, radio, direct mail), mobile is likely growing at a much faster rate because it is considered more cost effective, personalized, and results-driven.  Mobile Marketing & Advertising 2009: Challenges and Opportunities examines the current mobile marketing and advertising market, evaluating methods companies are using to effectively leverage it as a platform to enhance brand awareness and increase sales effectiveness. The report examines the leading suppliers to the mobile marketing industry and analyzes how their products are impacting the way consumers opt-in to ... market research, surveys and trends
Payers, Providers and Health Plans Collaborate at the Fall ...
Only one in 4,000 is overwhelming odds that a children's book manuscript will ever get into book form, yet those authors who must "Publish or Perish" go up against them every day. The ABC's Children's Picture Book Competition, now in its third year, intends to cut those odds drastically. "We decided to sponsor this competition because there were so many good manuscripts out there by unknown authors who were never given a second look by a big publisher," Ms. Mills, director of the ABC's, said. "In reality," confides Rita Mills, "unless we receive over 4,000 entries, an author ... market research, surveys and trends


Mobile Web: latest facts and stats forecast a rosy outlook ...
The essential compendium of need-to-know statistics. Beware of media hype and mobile myth – put your mobile strategy on a sound footing with the latest research (as of April 2010) from credible independent experts. Global mobile subscribers, handset sales, mobile Web usage, mobile ad spend, it is all here . Posted: 28 August, 2009 Reasons to be cheerful: Of late, we have been spoilt with lots of useful statistics, research and market projections, so much so that we’ve had to break them into manageable chunks. Chapter one paints a rosy outlook for mobile Web marketers, where all around is doom and gloom. 1) Mobile subscribers are ... industry trends, business articles and survey research
Mobile marketing CAGR at least 40 percent to 2015, says research
In 2009, well under half a billion dollars were spent on mobile marketing and advertising and, over the five years to the end of 2015, that expenditure will grow at a compound annual rate of more than 40%, according to estimates from ABI Research. This robust growth will be fostered by several factors, according to mobile marketing strategies practice director at ABI, Neil Strother. "Compared to campaigns in more traditional media, mobile marketing can be relatively inexpensive. Moreover, ads can be highly targeted and naturally paired with rich mobile content that growing numbers of consumers are accessing through smart mobile ... industry trends, business articles and survey research
Term of endearment
Our panel of experts give their opinions on the ABI’s move to rename total permanent disability, tackling the problem of PPI misselling, increasing competition in the critical-illness market and bridging the protection gap Kevin Carr - Chief executive, Protection Review Alan Lakey - Partner Highclere, Financial Services Roy McLoughlin - Senior partner, Master Adviser Earlier this month, the ABI proposed that the term total permanent disability should be changed to irreversible life-changing disability. Do you agree that the description needs changing? What is your opinion of the new term? Carr: My initial reaction is very ... market trends, news research and surveys resources
Emerging Technologies May Impact Company Valuations
The growing emphasis on emerging and advancing technologies and their potential to bump up cable and broadband company financials along with their appeal to the investor community is intensifying. The result is an accelerated search for innovative technologies that not only drive new services but also company valuations. And the stakes couldn’t be higher, with competitive pressures, rising customer expectations, thinning margins and investor fickleness all contributing to a cable company’s push for purposeful new technologies and revenue-generating services. For example, according to PriceWaterhouseCooper’s ... market trends, news research and surveys resources


Marketing Communications
conditions and other business topics. Launch ABI/INFORM Global by going to the page noted above and selecting the Marketing link on the right hand side of ... technology research, surveys study and trend statistics
Alphabetical List of Subscription Databases: New York State Library
North American business periodicals from 800 sources provide information on advertising, economics, human resources, finance, marketing, computers and more. In addition, there is information on over 60,000 companies. Part of ABI/Inform Complete. Type: Citations and abstracts. - A database that covers business, finance and economics, ABI/INFORM Global contains journals (including the Wall Street Journal ) and company profiles, providing a comprehensive way to explore and understand business research topics. Nearly 1800 worldwide business periodicals provide in-depth coverage of business and economic conditions, management ... technology research, surveys study and trend statistics
Advertising and Marketing Subject Guide : UTSA Library
Arranged alphabetically by company, this source provides an overview of the ad campaign, the historical context, target market, competition, marketing strategy, and outcome. In many cases examples of ads are given. Also lists other sources for information. Advertising Age Encyclopedia of Advertising Location: JPL Reference Stacks HF 5803 .A38 This three volume set includes reproductions of advertisements in both color and black and white. It also contains essays on agency histories,advertiser/brand/market histories, biographies, and the theoretical aspects of advertising. Companion Encyclopedia of Marketing Location: JPL ...
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What is the growth potential of mobile advertising in Australia ...
As a research piece on mobile marketing I'm trying to get some key figures on the size of the mobile advertising (including display ads) market in Australia, growth over the last 12-24 months, any key trends or insights on future growth etc. Location specific: Australia posted May 25, 2008 in Mobile Marketing | Closed Share This Experienced Client Account Manager see all my answers Best Answers in: Mobile Marketing (1), Wireless (1) This was selected as Best Answer Growth potential is enormous: A recent US study showed that 18-30 year olds spend 14 hours a week interacting with their mobiles. A recent (not as ...
How can I use Google Insights for Search? - Insights for Search Abi
The examples below showcase some different ways of using Google Insights for Search. Whether you’re an advertising agency, a small business owner, a multinational corporation, or an academic researcher, Insights for Search can help you gauge interest in pertinent search terms. Insights can help you determine which messages resonate best. For example, an automobile manufacturer may be unsure of whether it should highlight fuel efficiency , safety , or engine performance to market a new car model. When the three features are entered into Insights, we can see that there's a considerable amount of interest in car safety . With ...