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(SMS) system to join up to them. Another method is broadcasting messages to the mobile phone's idle-screen, enabling the mobile operators or advertisers to reach millions in real-time. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels and in motor racing (especially NASCAR , with Sprint Nextel as the series sponsor), being dominated by such adverts. Advertising in newspapers and magazines has also become popular. However, mobile phone advertising is banned in some outlets, especially in NASCAR. On 19 June ...
Commercials on Saturday morning and after school programs frequently tout 'advergames'—an online game marketing tool that includes advertising for high-fat, high sugar foods. (Credit: iStockphoto ) UC DAVIS (US)— Already bombarded with television messages about bad food choices on television, new research finds that children are also being targeted by advergames— an online marketing tool promoting high-fat, high-sugar foods. Offering an entertaining blend of interactive animation, video content and advertising, advergames expose children for extended periods of time to online ... Read More
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