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Special Report on

About content and advertising regulation

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From the Department of Health Policy and Management, University of Pittsburgh Graduate School of Public Health, Pittsburgh (J.M.D.); the Department of Health Policy and Management, Harvard School of Public Health, Boston (M.C., M.B.R.); and Vanderbilt School of Medicine, Nashville (M.C.). Address reprint requests to Dr. Donohue at the Department of Health Policy and Management, University of Pittsburgh Graduate School of Public Health, Crabtree Hall A613, 130 DeSoto St., Pittsburgh, PA 15261, or at jdonohue{at} . References This article has been cited by other articles:
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
Google: Newspapers can't blame us for falling revenue | Tech News
Google has given a major insight into what it thinks about quality content, news and paywalls after submitting its comments to the FTC in response to the Staff Discussion Draft. Google has defended its policy of propagating news articles through Google News, despite high profile criticism from media moguls like Rupert Murdoch. And Google's latest comments insist that the old media world cannot blame it for the problems with revenue, suggesting that it is in its best interests to help good quality journalism to survive. In our interests... "Google believes that by helping users more efficiently find different points of ... market research, surveys and trends
Vehicle Decals Are Moving Advertisements For Your Product ...
Very simply, vehicle decals are considered as pure advertising material that is pasted on car bodies. They are created by artistes and are wrapped around vehicles to show a belief, a product, and a slogan or simply for fun and enjoyment. It is far better option than painting the car with color, which is difficult to remove. Decals are truly beneficial because you can remove them quickly and make another replacement straight away. You have the option of putting your fresh ideas or new advertising campaigns through decals. You are free to put a fresh design on the vehicle or use the decal for launching the latest product that you ... market research, surveys and trends


FTC Reports on Alcohol Marketing and Self-Regulation
A new Federal Trade Commission report on alcohol marketing and youth examines industry efforts to reduce the likelihood that alcohol advertising will target those under the legal drinking age of 21. It also announces a new system for monitoring alcohol industry compliance with self-regulatory programs. The report explains where alcohol suppliers spend their promotional dollars, provides data on compliance with the industry's advertising placement standard, discusses the status of external review of advertising complaints, and provides information about the Commission's education ... industry trends, business articles and survey research
Direct-To-Consumer Prescription Drug Advertising: Trends, Impact ...
This year alone, drug companies will spend more than a billion dollars on marketing directly to the ..... Our content analyses revealed that 35 percent of advertisements ... survey was decidedly neutral about the value of DTC advertising (a ..... regulation and self-policing are the best defenses against unwanted ... industry trends, business articles and survey research
Google Needs to Tell the FTC: Log on and Learn, or Shut Up
copyright, fair use, antitrust, media history, business, and technology.” But the search giant doesn’t go far enough in explaining why the FTC’s most fundamental assertions are wrong. The Google document (which is embedded below) overshoots its mark, aptly divorcing legal issues (which fall within the FTC’s purview) from economic ones (which fall within the market’s purview). But the problem is not that the FTC doesn’t know where its jurisdiction starts. It’s that it doesn’t understand what, exactly, underpins the “problem.” Statements like this one, pulled from ... market trends, news research and surveys resources
LIN TV Corp. Announces Second Quarter 2010 Results
Digital revenues, which include Internet advertising revenues and retransmission consent fees, increased by 44% to $14.7 million, compared to $10.2 million for the second quarter of 2009. -- Political revenues increased by $3.9 million to $5.3 million, compared to $1.4 million for the same quarter in 2009. -- General operating expenses increased by 12% from $61.4 million in the second quarter of 2009, to $69.0 million in the second quarter of 2010, reflecting incremental operating expense associated with the acquisition of RMM in 2009, as well as ... market trends, news research and surveys resources


Moving the Discussion Forward to Possible Self-Regulatory ...
meaningful and enforceable self-regulation to address the privacy .... personalized advertising and content as a desirable source of education about their ... advertising supports free web content and other benefits, the choice by ... technology research, surveys study and trend statistics
Environmental Advertising Regulations: V950005
Re: Revised Proposed Amendments to Part 368 of Title 6 NYCRR Relating to the Regulations of Official New York State Recycling Emblems Dear Mr. Petit: This letter responds to your December 12, 1994 solicitation for public comments on the above described revised proposal, as well as to the December 1994 Responsiveness Summary To Comments Made At July 1993 Workshops January 1994 Workshops March 1994 Public Hearing On Proposed Amendments To 6 NYCRR Part 368 Recycling Emblems ("Responsiveness Summary").(1) The revised proposed standards govern the use of official New York State recycling emblems and the use of the terms ... technology research, surveys study and trend statistics
The Compatibility of Advertising Regulation and the First ...
As the regulation of advertising content grew, several forces in communi- cations law gave impetus to the eventual "blending" of this area with adver- ...
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Information sources about and seo impact of Google caffeine ...
Where are the best sources of information now and to track in the future development regarding Google caffeine, Google's latest algorithm. 1. What positive and negative impact will caffeine have on the seo business in general? 2. What positive and negative impact witll caffeine have on the growing local seo business? 3. For a company building a new or redesigning a website, what impact, if any, will caffeine have on the approach taken in deployment of the site? posted 2 months ago in Search Marketing , Web Development | Closed Share This As far as Q3: I think the Google caffeine update could help the launch of new websites. ...
Web Advertisers' Trade Associations Put Forward Self-Regulation
Online advertisers are proposing a mix of consumer education, disclosures about what information is being collected and special protections for children and sensitive information in an effort to head off tough legislation. Four leading advertising trade associations -- the American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, or DMA, and the Interactive Advertising Bureau -- drew up the "self-regulatory principles." "People will be able to say 'Don't collect any information on me for online behavioral advertising purposes,'" said Stuart Ingis, a ...