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I came to AdRoll about a month ago to head up the product department here. In the past month I’ve gained a much more in-depth understanding of how the display advertising world works. I’d like to share some thoughts on the world of display advertising that have helped me form a picture of all the companies that are at play. The way I describe this to friends is basically the following: High Level — There are advertisers that want to buy display ads — there are publishers that want to sell ads. There’s a lot of “stuff” that happens in between to support these transactions. ...
While she touted the improved margins with a confident tone, a nice accomplishment, Bartz quickly pointed out the obvious on revenue weakness. She blamed a combo of issues, such as not monetizing search-share improvements. “How do we measure our business?” asked Bartz, in her financial soliloquy. Another laundry list of stuff, such as engagement, editorial expertise and scale. Then it was off to the races with updates on Yahoo’s social, local, video and mobile improvements. That would be things such as integration with social networking powerhouse Facebook and online ... Read More
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- sfarzin_pe The Video Value Chain & Video Advertising: ReelSEO Online Video NewsHe also spoke about display advertising and th... http://bit.ly/bXE7ac
- jakegAdnet JakeG has just joined twitter. Hello. Talk to me about Display Advertising, Technology and the good life
- gerydeer Realtors: If you're not getting enough from your display advertising and featured home articles, stay tuned for a publication about why!
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