Special Report on
Action against advertising to children
Action against advertising to children - Trends
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The food industry in the United States has been struggling with accusations that it is responsible for the country's "obesity epidemic" but companies are now developing strategies to deal with the problem. Some efforts are more genuine than others, as David Robertson reports. Obesity, particularly in children, has become a hot topic in nearly all Western countries but the problem is acute in the US where obesity levels in younger children have tripled since the 1970s. The food industry initially floundered as public opinion weighed heavily against the "junk food" manufacturers and retailers. The fastfood ...
reported this development with the headline, "Doctors seek ban on junk food ads." I couldn't find quite such a broad advertising ban in the recommendations, but I might be mistaken, and in any case it is a fine point. The recommendations do call for a ban on in-school advertising (such as the sinister and fortunately beleaguered Channel One TV project ). The pediatricians point out that commercial speech targeting children does not really deserve serious First Amendment protections, as political speech does. Moreover, the word "ban" shows up in favorable ... Read More
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ACTION AGAINST ADVERTISING TO CHILDREN
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