Special Report on
Ad driven media
Ad driven media - Trends
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he pace of change in media is happening so fast, most of us have barely wrapped our minds around current accepted notions, just as they are swept aside by technology driven evolution. All of this overwhelms me, and I grasp that it is well out of our control. But observing these patterns emerge is instructive and that’s why I think these four media trends are worth watching. I was at the local coffee shop the other day and a woman looking at the newspaper stand caught my eye. As I stirred my coffee, I watched as she stood hunched over reading as much as she could above the fold. I wondered if she’d be moved to buy ...
There's been no end of talk these past few weeks about the iPad's revolutionary potential: how you don't have to choose between a smart phone and a laptop any more, how you can throw that Kindle in the fireplace, and how people might even start paying for news on the web. But are media outlets relinquishing editorial control by jumping onto the iPad app bandwagon? When the device came out earlier this month after a long lead up and more than a few hagiographic profiles of the man who would deliver the tablets to us, the other story was that Random House was not ... Read More
SURVEY RESULTS FOR
AD DRIVEN MEDIA
- jmoore700 All eyes on China.1/3 of the growth of the worlds media market will be driven by China and the Chinese ad market will grow 14.4% to $21.1b.
- mediafound China Ad Revenues Soar As Competition Grows- Profits driven by digital media but competition is intensifying http://tinyurl.com/37ubde4
- gagan_s @andressilvaa Yes, social media is not interrupting in the usual sense of an ad driven world - giving more opportunities to marketers.
Advertising Santa Monica SOCIAL MEDIA REVOLUTION!
Social media | The growth in virtual goods