Special Report on
Addressable TV Advertising
Addressable TV Advertising - Trends
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in series D funding led by Google, with GroupM, Motorola Ventures, Menlo Ventures, InterWest, and EnerTech Capital, Westbury Equity Partners, BDC Capital participating in the round. The Business Insider broke the news yesterday evening. Invidi provides software applications that track targeted advertising and offers a digital set-top box application that delivers targeted advertising and marketing messages to individual viewers. The technology also facilitates the sales of digital products, digital tiers, and digital services, such as VOD, PVR, and pay-per-view events; Internet, voice, and wireless services; and triple play offers.
Invidi Technologies, a company which offers advanced addressable TV advertising, secured over $23 million in financing led by Google. GroupM, Motorola Ventures, and venture capital firms Menlo Ventures, InterWest, and EnerTech are also participants in the funding round. As part of Google’s participation, Google’s director of product management for Google TV Ads and YouTube Ads Shishir Mehrotra has joined Invidi’s board of directors. Google and Invidi have agreed to work together on projects of mutual interest that will “bring value to Invidi’s ... Read More
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