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Special Report on

Adolescents and Digital Advertising

adolescents and digital advertising special research report Photo by www.yourkidsed.com.au
Buijzen, M; et al (2008) Associations between children’s television advertising exposure and their food consumption patterns: A household diary-survey study. Appetite, Vol. 50, No. 2-3, Pp231-239 Chang, CC  (2008) Chronological age versus cognitive age for younger consumers -implications for advertising persuasion. Journal of Advertising, Vol. 37, No. 3, Pp19-32 Matthews, AE (2008) Children and obesity: a pan-European project examining the role of food marketing. European Journal of Public Health, Vol. 18, No. 1, Pp7-11 Maher, JK; et al (2008) Racial stereotypes in children’s television commercials. ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
jmle.org » Blog Archive » Evaluating Media Literacy Education ...
This article synthesizes a large subset of the academic literature on media literacy education. It first argues that media literacy is mostly defined in terms of the knowledge and skills individuals need to analyze, evaluate, or produce media messages. These knowledge and skills mainly relate to four key facets of the mass media phenomenon, i.e. media industries, media messages, media audiences, and media effects. Subsequently, it evaluates what is empirically known about the effectiveness of media literacy practices. Suggestions are made for future research. According to Kubey (2003), “a worldwide movement in media literacy ... market research, surveys and trends
Shaping Youth » COPPA: Children's Online Privacy Protection Act Filing
for an interactive show-n-tell which all ages can grok for an ‘aha’ moment on food and beverage marketing targeting kids in the digital age) Who are some of the key advocates involved with COPPA? And…for those who have been waiting on pins and needles to hear what new roles and rules are taking shape with mobile, video game and behavioral ad marketing to kids, the COPPA coalition has provided an update (summary here) to keep the FTC abreast of the ever-expanding spectrum of targeting kids as it pertains to privacy protections and digital (er, human) rights. This was a huge discussion at the Ypulse 2010 Mashup market research, surveys and trends

SURVEY RESULTS FOR
ADOLESCENTS AND DIGITAL ADVERTISING

Food and Beverage Marketing to Children and Adolescents: What ...
Nov 3, 2008 ... 17 percent) and more than tripled among adolescents ages 12 to 19 (from 4.6 to 17.6 percent).1, 2 While ... products on the Internet and through other digital media ..... sites are expected to reach $1.8 billion by 2010. The .... of food and beverage advertising on consumption of ... industry trends, business articles and survey research
Marketing Food to Children and Adolescents
Table II.1: Total Youth Marketing for Reported Brands and Percent of Total .... marketing to adolescents. About $300 million of these expenditures were ..... and other digital or mobile devices; advertising displays and promotions at ... industry trends, business articles and survey research
RELATED NEWS
FTC seeks comment on mandating ad info
The Federal Trade Commission is seeking comment on a proposal to compel information from major food and beverage manufacturers, distributors, and marketers for data about the companies' spending and marketing activities targeting children and adolescents. Please log in below to access the full article. If you are not an existing Lexology subscriber, please register for the free daily legal newsfeed service here . The development of the Internet has had far-reaching effects on corporate America. The advent over the past decade of a plethora of social networking sites such as Facebook, MySpace and Twitter has ... market trends, news research and surveys resources
Board Members
is Vice President for Digital Rich Media at Reuters.  In this role, Saidah leads overall product management, direction and strategy for new multimedia digital syndication product offerings.  Key areas include developing new markets, non-traditional revenue streams and next-generation distribution models for Reuters agency media’s online propositions.   An expert in content syndication, product development, and commercializing content-rich experiences, Saidah has had several roles at Reuters over the years.  Previous roles include Director of Globlal Product Marketing, where Saidah was ... market trends, news research and surveys resources

INFORMATION RESOURCES

New Findings_ Adolescents and Digital Advertising - Advertising ...
Oct 26, 2009 ... New Findings: Adolescents and Digital Advertising - Advertisi... http://adage. com/video/article?article_id=139953. 1 of 4. 2/23/10 3:16 PM ... technology research, surveys study and trend statistics
Food Advertising and Marketing Directed at Children and ...
© 2004 Story and French; licensee BioMed Central Ltd. This is an Open Access article: verbatim copying and redistribution of this article are permitted in all media for any purpose, provided this notice is preserved along with the article's original URL. In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as ... technology research, surveys study and trend statistics
Children, Adolescents, and Advertising
Advertising is a pervasive influence on children and adolescents. Young people .... on digital TV will have the ability to lure children away ...
REAL TIME
ADOLESCENTS AND DIGITAL ADVERTISING
QUESTIONS AND ANSWERS
Question: How has technology and modern society changed how kids ...
I need a healthy amount of research around the topic of how technology and modern society changed how young people learn. For instance: -- How does television affect kids' overall cognitive ability? -- Are kids multitasking effectively, or it is hurting their ability to learn? -- Does taking notes in class using a computer help or hurt learning? -- In a world where two thirds of kids spend more time in front of a computer than they do a television set, are we unknowingly re-shaping the learning patterns of children? -- What are the five key things our networked world has already taught young people behind our back? ...
Describe the mindset one needs to be successful at using social ...
First, it is important to understand that social media is really just about conversations, and that conversations about your client have occurred and will occur offline AND online. Just as it is nearly always better (in terms of relationship amd reputation building) to be aware of and to participate in those conversations in the offline world, so is it nearly always better to be aware of and participate in them in the online world. Realize that social media dialogue WILL occur about your client's products and services whether the client listens and participates or not. My view is that it is almost better to participate, ...