Special Report on
Adolescents and Digital Advertising
Adolescents and Digital Advertising - Trends
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Traditional media, including watching television, is losing ground to new media, according to Matthew Robson's report. Photograph: Howard Kingsnorth/Getty A research note written by a 15-year-old Morgan Stanley intern that described his friends' media habits has generated a flurry of interest from media executives and investors. The US investment bank's European media analysts asked Matthew Robson, an intern from a London school, to write a report on teenagers' likes and dislikes, which made the Financial Times' front page today. His report, that dismissed Twitter and described online advertising as ...
SAN FRANCISCO (AdAge.com) -- Display advertising players are searching the search-ad space for lessons, in hope of making online-advertising more relevant to consumers and advertisers -- and capturing some of the value search has been able to command in the space. An early sign of hope for the...... Read the complete story at Ad Age AdPulp - 251 days 4 hours 12 minutes ago TurnHere , a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurhHere's specific ... Read More
SURVEY RESULTS FOR
ADOLESCENTS AND DIGITAL ADVERTISING
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