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Special Report on

AdTech Advertising System

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Interactive marketing has long sold itself on the promise of accountability and ROI measurement. Yet, at the same time there continues to be challenges in solving John Wanamaker’s problem: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Indeed, the common analytics tracking for online marketing campaigns are simplistic at best. It cannot measure how display ads (seen as branding) can impact search (used mostly for sales). Nor can most analytics tracking attribute the multiple searches and visits a person did that ultimately led to a purchase (See image above). Enter Havas Digital and ...
campaigns, including display, video and mobile formats. Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL 's digital advertising business. Globally, ADTECH has customers in more than 25 countries. It was acquired by AOL on May 15, 2007.
Media Advertising Must Adapt to Survive in 2009
Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken. And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year. What can media companies and advertisers do in this floundering ad ecosystem? The short answer: they will have to change the way advertising is bought and sold, ... market research, surveys and trends
Adtech Day 1: Live blog – Unilever's Babs Rangaiah & Jenny ...
“Rupert Murdoch has declared surrender. The future defeated him.Instead, Murdoch will milk his cash cow a pound at a time, leaving his children with a dry, dead beast, the remains of his once proud if not great newspaper empire.” Jeff Jarvis on The Times paywall There’s a heart-warming tale currently running on about a bunch of (presumably) hard-up actors who’ve hit the YouTube jackpot. So it’s a shame that Fairfax appears to be stealing from them.   Read more » Last week saw the Cannes Lions advertising awards – a global competition showcasing the world’s best ads. It ... market research, surveys and trends

It's a beautiful day in Kaimuki, sunlight glitters on the tempting sea, but inside the old Salvation Army building on Koko Head Avenue, six Mainland telecom executives hardly notice. Against a background of newspaper clippings telling of the company's cutting-edge performance, an Adtech AX/4000 circuit board represents the latest jewel in the Hawai'i company's stable of network test systems. Eugene Tanner • The Honolulu Advertiser They're too busy drooling over a gray box the size of an average personal computer — and stuffed with enough processing power to print the Library of Congress in a ... industry trends, business articles and survey research
Blog | CPM Advertising : CPM Advisors
Happy New Year to all! It’s going to be a very exciting and productive 2010 from all that we have seen already and we look forward to working with new clients, supply- and demand partners. If any of you are going to be at Affiliate Summit in Las Vegas , let us know (apparently it is now sold out). We’ll have a small group of folks there, so contact us if you would like to set up a meeting. A couple of members of the CPMa team who will be there: Charlie Lambropoulos (left), who is a new member of our team, working on partner development having just joined us from The Rubicon Project where he was the manager of ad ... industry trends, business articles and survey research
Visit our site at either or to sign up for our free ahead of the curve newsletter! Follow us on twitter at ____________________________________________________________________________________________________________________________________ June 3rd, 2010-- Cooper Hunting Industries, Inc. (Pink Sheets: SHAR), a specialty retailer marketing to outdoor and hunting enthusiasts is pleased to announce the official name change from Sharp Holding Corporation to Cooper Holding Corporation. On March 10th Sharp shareholders voted to merge with ... market trends, news research and surveys resources
Behind The Scenes @ InMobi With Emmanuel Allix
these figures are for their US market only) They are now considered to be one of the largest global independent mobile networks. The network was launched in 2007 by the founding team consisting of Naveen Tewari, Mohit Saxena, Amit K. Gupta, Abhay Singhal. We caught up with Mr. Emmanuel Allix, VP and MD (APAC) of InMobi at ad:tech held a few weeks ago to find out more about their business strategy. While most mobile networks first established their bases in the developed markets, InMobi is unique in doing the reverse – they first gained a strong presence in the APAC market then looked into penetration of Europe and US. ... market trends, news research and surveys resources


AOL Advertising's ADTECH to Provide Multimedia Ad Serving for ...
Sep 2, 2009 ... integrate ADTECH's advertising platform with its customer relationship management (CRM) system. “Having our technology selected by one of ... technology research, surveys study and trend statistics
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Ad-Tech's Foramen Ovale Electrode's labeling contains instructions for the proper use of ... forth in the Quality System Regulation (QS) for Medical ... technology research, surveys study and trend statistics
New Scientist Breaking News - Mutating software could predict ...
Novel computer viruses and worms can sweep the world within hours, leaving a trail of devastation, because firewalls and antiviral software work by identifying the telltale signatures of known attacks. They are useless against anything completely new. But now software engineers at Icosystem in Cambridge, Massachusetts, have developed a program that can predict what is coming next by "evolving" future hacker and virus attacks based on information from known ones. The company is testing the technique with the help of the US Army's Computer Crimes Investigation Command in Fort Belvoir, Virginia. The idea ...
Has anyone used DoubleClick DART for Publishers, Atlas Media ...
Specifically, if you use the systems every day, what are the little niggles you wish someone would fix, or the features you can't live without. The three systems all seem equivalent on the big picture issues (tracking, reporting, handling creatives) so it's the day to day user experience of traffickers I really need before we take a decision. posted March 19, 2008 in Internet Marketing , Inventory Management | Closed Share This Kathryn, I use Dart and Atlas, they are really goods Adservers, but You have anothers best adservers like Admotion, OAS Eyebaster and E-planning. In my opinion, they are excellent adservers and ...
Click Bot Wars
With proxy servers and click bots rampant around the web, it is quite easy for someone to run up thousands of clicks on your ads in a weeks time. The question still outstanding is, how to stop it ? According to most, both Google and Overture have done a fair to moderate job at stopping it, but it sounds like the prolevel participants out there with proper software are starting to make an impact. Do you think this ongoing click bot warfare in the affiliate space is going to poison the well of advertisers? And how do we has site owners and advertisers protect ourselves and our checkbooks? I belive so yes. Because one click bot for ...