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From the way location-based services are used today, we’d forgive serious investors from dismissing them as games — think of Foursquare with its “mayors” and “badges.” But there’s a real business in cajoling consumers into sharing their whereabouts. And it’s advertising, advertising, advertising. This is no secret to the smarter set in Silicon Valley. Google earned a patent recently on location-based advertising. Gartner is forecasting that the overall mobile advertising segment will become a $7.4 billion market by the end of 2014. And Apple is expected to announce a mobile ...
As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth in labeling refers to essentially the same concept, that customers have the right to know what they are buying, and that all necessary information should be on the label . False advertising, in the most blatant of contexts, is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are not illegal.
REVIEWS AND OPINIONS
In a bizarre self-inflicted wound, The New Republic hires right ...
Why would you trust a magazine that doesn’t trust itself?  In a baffling display of ‘balance as bias’ — or perhaps ‘ balance as baloney ‘ — The New Republic has hired right-wing misinformer Jim Manzi to spread confusion about their articles. Maybe magazines don’t bother employing fact checkers anymore, but when I coauthored the cover story for the Atlantic Monthly in 1996, “MidEast Oil Forever?” Drifting Toward Disaster , the magazine not only edited the piece, they made me provide a credible published source for every claim.  Even today, I know magazines like Wired fact-check ... market research, surveys and trends
giantinflatablebasketball » Blog Archive » Inflatable Advertising ...
Halloween should be a fun time for the whole family and Hampton Roads, in Virginia, does a good job of making certain that it is. The cities of Chesapeake, Newport News, Norfolk, Portsmouth, and Virginia Beach offer a wide variety of events to suit the wants and needs of just about anyone. Those who equate Halloween and fall with hayrides will find the Haunted Hayride right up their alley. The fun event takes participants on a tour of the Village of the Dead and the Field of Screams. Once the hayride is over, participants can stay and enjoy amusement rides or grab some grub courtesy of travelling vendors. Hayrides are available ... market research, surveys and trends

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ADVERTISING, ADVERTISING, ADVERTISING!

The Worldwide Online Ad Spending Continuous To Drop | Business Review
The World’s Online Adverting market fell five percent in Q2 2009 compared to the corresponding period in 2008, according to research firm IDC. The total cost of online advertising in the 2nd quarter of 2009 was 13.9 billion U.S. dollars fell from $ 14.7 billion in Q2 2008. Among the categories of online advertising such as online ads, ads and ads, search ads are the least affected. The region important for the world market was a market for online advertising, 7 percent in Q2 declined over one year. The U.S. market for online advertising is now worth $ 6.2 billion in Q2 2009, while 6.6 billion U.S. dollars for the same ... industry trends, business articles and survey research
Ballmer Honored at Cannes Lions International Advertising Festival ...
Steve Ballmer, CEO of Microsoft, has been recognized as Media Person of the Year by the Cannes Lions International Advertising Festival, a global event focused on creative advertising communications held in Cannes, France, June 21-27. Ballmer gave a keynote address outlining Microsoft’s commitment to developing new technologies that will unlock the creative potential of digital media and drive competitive advantage for chief marketing officers. "We are delighted to honor Steve Ballmer, a passionate and dynamic personality whose energetic leadership and vision over the years has made Microsoft into the global leading brand ... industry trends, business articles and survey research
RELATED NEWS
The Future of Advertising
published just over a year ago. At the time, the question was purely rhetorical. But in the ensuing conversations it quickly became obvious that the answer was a resounding "NO." Realizing this inspired me to quit my job as executive director of strategy and product innovation at the advertising agency Crispin, Porter + Bogusky to co-found Victors & Spoils, an advertising agency based on crowdsourcing principles. Now I find myself at the center of the debate about the future of advertising, design, and marketing—even the future of work itself. Seven months in, we've had the opportunity to work on everything from TV ... market trends, news research and surveys resources
Bellwether report: Advertising budgets cut in second quarter
Ad agencies' internet ad spend continues to rise, but planned cuts in other areas fuel fears of 'double dip' downturn Mark Sweney guardian.co.uk , Monday 12 July 2010 11.01 BST The fragile recovery in the UK advertising market appears to have stalled as marketers returned to cutting budgets in the second quarter of 2010, fuelling fears of a "double dip" downturn in the sector, according to the latest Bellwether survey. Published by ad agency trade body the Instituted of Practitioners in Advertising and considered a key measure of the health of the industry, the Bellwether report found that one in five ... market trends, news research and surveys resources

INFORMATION RESOURCES

Exploring the Perceived Believability of DTC Advertising in the US
KEY WORDS: DTC advertising, advertising, advertising believability. The greatest thing to be achieved in advertising … is believability. (Leo,. Burnett) ... technology research, surveys study and trend statistics
Statement of Policy Regarding Comparative Advertising
The Commission's staff has conducted an investigation of industry trade associations and the advertising media regarding their comparative advertising policies. In the course of this investigation, numerous industry codes, statements of policy, interpretations and standards were examined. Many of the industry codes and standards contain language that could be interpreted as discouraging the use of comparative advertising. This Policy Statement enunciates the Commission's position that industry self-regulation should not restrain the use by advertisers of truthful comparative advertising. (b) technology research, surveys study and trend statistics
Advertising - Advertising | The Harvard Crimson
• If you are submitting advertising copy for placement in the printed version of The Crimson, please email adcopy @ thecrimson.com.   Advertising Rates   Interested in advertising in The Crimson? Contact an advertising manager at (617) 576-6600 for rates, or click for  General Info .   Online Advertising   TheCrimson.com is an excellent place to market your products and services or build your brand online. As the online version of Harvard's undergraduate newspaper, our audience consists of highly-educated college students with a significant amount of disposable income. Our articles are often linked to by ...
REAL TIME
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QUESTIONS AND ANSWERS
Advertising: Advertising Retainers, retainer account, retainer ...
Heck yea - this is how you make money and I assume that you are in business to make money? Sorry to be so tongue in cheek about this but I have seen this problem a lot. A retainer answers two important things. 1./ It helps to even out cashflow for both you and the client. It should never be a replacement for overall billings. 2./ It keeps people honest. The client maintaining their budget and the agency for responsible for utilizing the overall budget effectively and responsibly. Maintaining the retainer budget is NOT a simple task and unfortunately it takes some time to manage each retainer account. Here are some pointers. 1./ ...
Quickbooks and Point-of-Sale | Ask MetaFilter
Any experience with Quickbooks or related software? Pros/Cons one system vs. another? How about the various 'point of sale' systems avaible, which might you suggest to a retail business about to start? I think you'll have to provide more info: Computer platform? # of Employees? Depth of inventory? Type of retail biz? (rental store will require diff things than straight sale store, etc.) Will you want to do online banking? Connecting your inventory to the web? I've used Quicken for Home and Business and liked it quite a bit, but it's not available for OS X and I have no employees. Quickbooks is also good ...