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Plato set the precedent when he said, “Necessity is the mother of invention,” in his iconic Republic, and the logic still applies today. We are certainly in a time where consumers, their confidence at a shocking low, are necessitating change. These leaner times mean businesses who respond to unhappy consumers’ outcry by creating new solutions or evolving their products and services to meet changing needs will not only emerge from troubled economic times in tact, but stronger. Consider the following quotes: “Surveys tell us that consumers are more pessimistic today than at any time in the past 25 years.” “We are in a period of ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Haiti Disaster Reveals Social Media as Double-edged Sword
Thanks to the influence of social media, marketers rapidly raised millions of dollars of relief aid – cash and in-kind donations — to earthquake-torn Haiti, which is still reeling from a second quake that hit last week. As celebrity-packed telethons were launched and Ad Council spots ran 24/7 in support of relief efforts, big brands such as Coca-Cola, Kraft, Wal-Mart and McDonald’s, among many others launched fundraising campaigns via traditional marketing as well as with microsites, Twitter and Facebook. But for some brands, using social media as part of a quick-response CSR tactic was a double-edged sword as this ... market research, surveys and trends
3000000 | MarketingProfs Daily Fix Blog
on how much a 30-second ad in the next Super Bowl will cost. TV advertising isn’t dead — although content may be time-shifted via DVR, internet video, and mobile downloads, some programs just aren’t any good when they’re not fresh. A weekly sitcom or drama is like a can of tuna; you can put it on the shelf and it’ll stay good indefinitely. But some content – like sports and news – are highly perishable and more like sushi; it’s not very appealing after it’s been out for a while . On top of that, many people hate football but watch the Super Bowl just for the ads. The NFL ... market research, surveys and trends

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ADVERTISING AGE ARTICLES

Global Marketer Trees 2009 - Advertising Age
Ad Age's premium data are offered only to subscribers of the Ad Age DataCenter. Orange entries for Coca-Cola Co. (in Global 100) and Belgium and Hong Kong (in Top 10 by Country) are viewable samples. For subscription information, go to adage.com/datasub • Read "About Global Marketers 2009" at the bottom of the page.   ABOUT GLOBAL MARKETERS 2009 Advertising Age's DataCenter produced the Global Marketers report. Global marketers that became the Top 100 were collated from media lists from 89 countries (plus breakouts for Hong Kong, Puerto Rico and the Pan Arab region) and provided by monitoring ... industry trends, business articles and survey research
Occupational Trends In Advertising, 1984 90 - Research and Read ...
As employment in advertising grew during the 1980's, the industry's occupationalpattern changed; professional and technical occupations lost employment share, while sales occupations gained Like so many other industries, the advertising industry felt the impact of the mergers and acquisitions prevalent in the 1980's. Outside the industry, takeovers created debt-ridden businesses that were forced to tighten their budgets. Many firms accomplished this by cutting their advertising expenditures. To advertising executives, reduced spending translated into declining revenues for their agencies. Meanwhile, many of these ... industry trends, business articles and survey research
RELATED NEWS
Who's Afraid of Wal-Mart Pants?
Jeff Jarvis blogs about media and news at Buzzmachine.com. The author of What Would Google Do? (HarperCollins 2009), Jarvis is associate professor and director of the interactive journalism program at the ... Read more about Jeff Jarvis -> The privacy wingnuts take on Wal-Mart I’ve been looking for a classic example of so-called, self-appointed “privacy advocates” gathered by the press going off the deep-end (if you have any, please send them to me). And then this dropped in my lap: a reputed outcry by these putative privacy advocates against Wal-Mart putting RFID tags on pants. What could ... market trends, news research and surveys resources
Apple's first iAds hit the iPhone
As planned, iAds debuted on iOS 4-based devices on Thursday, with the first examples of Apple's program enabling advertisers to present interactive ads directly within iOS apps. Engadget has Dove's entry , starring Major League Baseball's Albert Pujols and Andy Pettitte. There's also a YouTube video of Nissan Motor's interactive campaign for the new electric Leaf. It's essentially the same as the Leaf ad Steve Jobs demonstrated at its Worldwide Developers Conference last month. As promised, the ads are embedded into iPhone applications, and when clicked, they appear as a window within the app. iAds ... market trends, news research and surveys resources

INFORMATION RESOURCES

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Several recent Advertising Age articles note that. "more conscious than ever about their low profit margins and stepped-up competition, retailers are ... technology research, surveys study and trend statistics
Food Advertising and Marketing Directed at Children and ...
© 2004 Story and French; licensee BioMed Central Ltd. This is an Open Access article: verbatim copying and redistribution of this article are permitted in all media for any purpose, provided this notice is preserved along with the article's original URL. In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as ... technology research, surveys study and trend statistics
Advertising Age - Articles & Opinions - Outpost.com drops gerbils ...
Jul 24, 2000 ... Advertising Age - Articles & Opinions - Outpost.com drops gerbils and wolves, touts free .... or Editor Bradley Johnson at brad@adage.com. ...
REAL TIME
ADVERTISING AGE ARTICLES
  1. profile image Googlyfish_PK Pakistan Job News ONLINE ADVERTISING JOBS - New Age Online Jobs - Other - Pakistan ... http://ow.ly/18hadL
  2. profile image robert_harrell Why the Golden Age of Mobile and Online Advertising Is Upon Us http://bit.ly/bAgw6C
QUESTIONS AND ANSWERS
WikiAnswers - Why and how could you apply critical thinking when ...
What a wonderful thing that we humans have the capacity to apply critical thinking when we make choices. And what a shame that we so rarely use our capacity to make good choices. Is it because the advertizing media is so convincing? Is it because we are lazy? Or is it because critical thinking is such a complicated undertaking? I would think it is all three. We do not apply our thinking because it is easier to follow someone else's decision. For thinking takes effort. Logical thinking, evaluating the pros and cons when making a decision, is both a complicated and lengthy effort. It implies that we have to separate the ...
Google Answers: Beavis and Butthead
I need media responce to the early 90's popularity of MTV's Beavis and Butthead. I'm looking, in particular, for reviews from influential media. I need at least 3 articles from trade magazines (Broadcasting, Television Age, Variety, Television Quarterly, Sponsor, Advertising Age, Adweek, American Cinematographer, Film and Video, or Electronic Media) and 3 additional sources from popular magazines (TV Guide, NY Times, Time, etc.) The name of the magazine, date, and title of article are nescessary. Greetings, hobbes! Who would have thought that such an unlikely duo could engender such serious ...