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Advertising Age, Creativity - Trends
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” While you can see the full list of ten trends at the bottom of this post, here are the six items that I think are most important for customer experience: #2) Innovation And Creativity Rule . Excerpt : “Marketers’ ingenuity will continue to expand as the competitive marketplace challenges brands to devise ways to reach their audiences online and via other “out-of-the-box” avenues… Marketers won’t run away from traditional media — but will leverage technology and new media to accentuate message delivery to consumers and customers.” My take: Look for cross-channel marketing ...
From June 20 – 26 many of the most innovative global brands and communications leaders gathered at the Cannes Lions festival to discuss the latest trends in the ever-evolving advertising world. We decided to take an interview approach to share an insider look from our new friend at Contagious Magazine, North American Editor Nick Parish. For those who are not familiar, Contagious is a leading global news and intelligence resource for the marketing industry that helps advertising professionals navigate their way through the new media landscape. Contagious was launched in London in 2004, ... Read More
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