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Advertising Age On Widget Marketing
Advertising Age On Widget Marketing - Trends
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It's easy to get caught up in today's trends or even focus on the next six months. Some of 2009's biggest trends included an increased emphasis on real-time search and information distribution, while distribution of marketing content in widgets and other pieces of portable content that worked across devices and social spaces also saw its stake rise. Plus, there were great improvements in social-media monitoring and analytics. And most notably, marketers finally acknowledged that social media was more than just a fad, with almost complete adoption by all major marketers. Here are the top 11 predictions for what ...
members posed this question: “Of the ads you see in a typical day, how many engage your attention?” A remarkable two-thirds of respondents said “a small minority of them.” Another quarter answered “none of them.” Together, that’s 91%. Only one in 100 respondents said “most of them.” Ouch. While polls like these have their limitations (we often can’t—or won’t—tell the truth about our own purchase behavior), I suspect few us would doubt the overall conclusion that a lot of advertising doesn’t work very well. Your own ... Read More
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