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Special Report on

Advertising Age recommends NOT ADVERTISING

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The recent resurgence of "multisensory marketing" and "neuromarketing" strategies (with Martin Lindstrom's "buyology" being the main catalyst) is obviously shaking the trees in the CMO forest. And it's about time. Judy Shapiro recently wrote that Lindstrom's "news" has been applied by marketers all along. We politely disagree. While the objective here is not to endorse Lindstrom, we'd rather like to ask the provocative question: Are brand builders really using all the tools in their box? Sure, our organization provides information about the application of scent for ...
It can be consumed, used as an organic pesticide and, in the form of nicotine tartrate, it is used in some medicines. It is most commonly used as a recreational drug , and is a valuable cash crop for countries such as Cuba, China and United States. In consumption it most commonly appears in the forms of smoking , chewing , snuffing , or dipping tobacco , or snus . Tobacco has long been in use as an entheogen in the Americas. However, upon the arrival of Europeans in North America, it quickly became popularized as a trade item and as a recreational drug. This popularization led to the development of the southern economy of the ...
Did Ad Age Just Suggest JetBlue NOT Advertise? No, It's About the ...
“JetBlue is missing the point with its recent ad push. What it needs is to get back to what made it a media and consumer darling: customer service and good internal and external communication.” “… convincing more people to fly doesn't seem like a smart move for an airline that has trouble handling the passengers it already has. It won't fool new passengers, and it will only upset current passengers. JetBlue achieved its success by being unlike the other airlines. Its good name spread -- via word-of-mouth and smart marketing -- because great customer service gave it a compelling story to tell.” market research, surveys and trends
Social Networking, Social Fragmenting, Or Social Hand-wringing
This weblog is my pathway to learning to seek and embrace positive change in my life and in the world. It takes inspiration from organizations such as TED and MIT seeking pragmatic solutions and personal wisdom in redefining one's self. There are , diigo , and Stumbleupon tags below and bookmarks to the left as well as access to the my other blog Milestones for a New Millennium . An important aspect of this site is serendipity . StumbleUpon and the LIJIT surprise button, at the left hand column, are both ways of utilizing random inquisitiveness. There are other permanent but still experimental offerings ... market research, surveys and trends


Brand Autopsy: Branding Strategy
She has worked in the Galaxy Coffee marketing department for over a decade and the Galaxy Coffee company culture runs through her veins. She’s a company cheerleader all the way. There’s a scene in TOUGH LOVE where Vivian chides a former employee, Denny Williams, for criticizing the actions of Galaxy Coffee. Denny responds back that no business is perfect and the reason he is giving the company “tough love” is because he still loves the company. The idea of “no business is perfect” is a theme we’ve discussed before on the Brand Autopsy blog. It’s also discussed in the Marketer’s Notes section at the end of the TOUGH LOVE ... industry trends, business articles and survey research
Brand Autopsy: Business Strategy-related
Keough rightly reasons, by learning why companies fail, we can learn what NOT TO DO in order to achieve business success. Now these fail-trap lessons on business failure are available for us to read and learn from. Keough, like his good friend Warren Buffet, is a smart businessman who doesn’t try to overcomplicate business theory and uses plain everyday language to share smart advice. Thus, THE TEN COMMANDMENTS FOR BUSINESS FAILURE appeals to big business execs, small business owners, and aspiring entrepreneurs. I was hooked early on when reading the first commandment leading to business failure: QUIT TAKING RISKS . Keough ... industry trends, business articles and survey research
The regulations, rights and wrongs of social media marketing
Sam Decker takes a look at the most important rules, regulations and best practices for social media marketers to adhere to.   The Federal Trade Commission implemented new guidelines relating to social media marketing at the end of last year, while Facebook has also taken steps ensure that marketers don’t use the platform inappropriately. In the UK the Advertising Standards Association is also in the process of drawing up rules that will address social media marketing. So what do marketers need to know about what they can and can’t do from a regulatory standpoint – and what best practices would they be ... market trends, news research and surveys resources
Taking a Stand Against Childhood Obesity
"Over the past three decades, [the rate of childhood obesity] has more than doubled for preschool children aged 2 to 5 years and adolescents aged 12 to 19 years, and it has more than tripled for children aged 6 to 11 years. At present, approximately nine million children over 6 years of age are considered obese." 1 The reason for this alarming rise in childhood obesity is simple: Children are eating more calories than they burn. According to the Centers for Disease Control and Prevention , "Large portion sizes for food and beverages, eating meals away from home, frequent snacking on energy-dense foods and ... market trends, news research and surveys resources


Publicis Centenary - Advertising Age Custom Programs
Sep 18, 2006 ... SPECIAL ADVERTISING SECTION OF ADVERTISING AGE. “My biggest frustration is when I have an idea that I believe is great—and I'm not able to ... technology research, surveys study and trend statistics
Alcohol Advertising and Youth
The question addressed in this review is whether aggregate alcohol advertising increases alcohol consumption among college students. Both the level of alcohol-related problems on college campuses and the level of alcohol advertising are high. Some researchers have concluded that the cultural myths and symbols used in alcohol advertisements have powerful meanings for college students and affect intentions to drink. There is, however, very little empirical evidence that alcohol advertising has any effect on actual alcohol consumption. Method: The methods used in this review include a theoretical ... technology research, surveys study and trend statistics
The Case for Print Media Advertising in the Internet Age
advertising is difficult if not impossible (G5). Lastly, Vakratsas and Ambler recommend that future research include the context of advertising. ...
WikiAnswers - How do you get a job in advertising or marketing
Advertising and marketing is a wide field. An undergraduate degree in business might be enough to get you started in certain lines. A good liberal arts background with an MBA in advertising might be required in others. Here is what the U.S. Department of Labor recommends under "Training, Other Qualifications, and Advancement": A wide range of educational backgrounds is suitable for entry into advertising, marketing, promotions, public relations, and sales managerial jobs, but many employers prefer those with experience in related occupations plus a broad liberal arts background. A bachelor's degree in sociology, ...
Does your boss freak out when they see LinkedIn open at your desk ...
Linkedin is an important marketing and client-contact tool. Any boss who would freak out about Linkedin needs someone to explain modern technology and marketing techniques to them. Twitter can also be an amazing marketing AND research tool. Facebook is more of a time waster - I wouldn't want any of my staff playing Farmville at work! posted 4 months ago Experienced Award Winning, Top Producing B2B Sales Professional For Hire. see all my answers My (old) boss knows all about LINKEDIN. He knows that is a business tool, that will benifit all in the organization by me using it, either to do business development, or researching ...