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Advertising Age recommends NOT ADVERTISING
Advertising Age recommends NOT ADVERTISING - Trends
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True to form, many of the technologies showcased during New York's annual Internet Week wowed, but what really generated attention were efforts to answer the $64,000 question: How do we measure the value of a Facebook fan, especially since Facebook is a dominant part of a marketer's toolkit? Two clever social-media technology companies, Syncapse and Vitrue, took a crack at answering this seemingly simple question. I say seemingly simple because, in reality, the "value" of a fan can mean lots of things such as actual sales value or value as evangelists or value as a research resource in a crowdsourcing campaign.
“JetBlue is missing the point with its recent ad push. What it needs is to get back to what made it a media and consumer darling: customer service and good internal and external communication.” “… convincing more people to fly doesn't seem like a smart move for an airline that has trouble handling the passengers it already has. It won't fool new passengers, and it will only upset current passengers. JetBlue achieved its success by being unlike the other airlines. Its good name spread -- via word-of-mouth and smart marketing -- because great customer service gave it a compelling ... Read More
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