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Advertising Agency New York - Trends
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integration is more than a buzz word. It is a defining philosophy that says every piece of communication we produce must speak with one voice, come from one place. All too often the plan never goes beyond the 60 second spot running on the Super Bowl. Truly great thinking crosses boundaries, from broadcast to print to promotions, from outdoor to online to in-store, and everything in between. Powerful brands are built on consistency. Design is seen by many agencies as their only job. Integration? A concept, at best. POTRATZ simply sees it as another opportunity to communicate a brand’s essence ...
Although I haven’t ever generated an online or offline transaction from my own firm’s Google Local Business Center listing, I have closely monitored my listing and its appearance or lack thereof in Google search results since business listings were first introduced. Over time, the type of results have changed from lists of ten to as few as one result for specific business or category localized search queries. I have also watched Google’s Local Business Center product evolve to its present version which includes rudimentary search traffic stats. Because of the nature of my ... Read More
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