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It was a starry night on June 8 at Chicago’s famous Knickerbocker Hotel when the Chicago Association of Direct Marketing (CADM) hosted its annual Tempo Awards. The Tempo Awards honor the best, most creative and results-producing work in integrated and direct marketing developed by agencies and clients throughout the Chicagoland area. Read more Colman Brohan Davis’s (CBD) Director of Interactive Strategy, John Roa, has been named an Emerging Leader and recipient of a 2010 EL Award from the Chicago Association of Direct Marketing (CADM). The award recognizes the “best and brightest” marketing talent from Chicago and around the ...
an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand . These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food ...
REVIEWS AND OPINIONS
Small Business... The Search for Cost Effective Advertising ...
Having worked with 100's of small businesses as the in-house ad photographer for Ohio's largest publisher I learned first hand the challenges facing small businesses regarding advertising.  To a large degree they have to trust the latest person coming through their door selling ads in whatever publication or direct mail program etc.  The odds of you getting a positive return on your investment are not all that good.  The largest problem is that the people selling the ads have no clue about how to do effective advertising. One example I have is a Lakewood, Ohio pizza shop.  She needed photos for her ... market research, surveys and trends
Admerasia is one of NY's largest minority-owned businesses ...
NEW YORK—The prestigious Crain’s New York Business trade publication ranked Admerasia one of the 25 largest minority-owned businesses in the New York in its May 3, 2010 issue. Admerasia was also the only minority-owned advertising agency in the list. “It is our diversity that makes us a very strong, robust company,” says Tommy Ng, general manager of Admerasia, a full-service Asian American advertising agency whose earnings of $16.5 million in 2009 put them in the no. 25 list of Crain’s. “We are proud to be part of other minority-owned companies that made it to Crain’s New York Business list,” he adds. “We are even prouder to ... market research, surveys and trends

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Pi Kappa Alpha, a leading international collegiate fraternity with over 240,000 members and more than 200 chapters at colleges and universities throughout the United States and Canada, has engaged a brand development partner for a comprehensive marketing overhaul. After an extensive RFP process, the fraternity selected Red Deluxe. The initiative is part of an aggressive overall strategy being executed by Justin A. Buck, the new chief executive named by the organization in April. Ranging from logo and identity refinement to print and online initiatives, the effort will examine all current and possible communications channels – ... industry trends, business articles and survey research
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In its usual controversial tone, Jezebel, a blog for women, garnered more than 211,000 page views on a post calling ?The Daily Show? sexist. Speed Read for Monday, July 12 4 hours ago Posted by By THE EDITORS Jezebel riding high and Wikipedians wondering why in today's media coverage. Oil Spill Makes Celebrities Out of Reporters 4 hours ago Posted by By BRIAN STELTER Correspondents reporting about the disaster have gained a lot of attention because of their many broadcasts from the Gulf of Mexico. Comic-Con Tries Wholesome 15 hours ago Posted by By BROOKS BARNES Taking a breather from its louche appeal, the convention will ... industry trends, business articles and survey research
RELATED NEWS
AT&T and The Marcus Graham Project Join Forces to Launch Advertising Agency ...
AT&T* announced today that it will be the 2010 sponsor of The Marcus Graham Project's iCR8 boot camp, a 10-week program that provides aspiring advertising and marketing leaders with the opportunity to gain the exposure and experience necessary to solidify careers within the industry. As part of the program, boot camp participants created a full-service agency called MetaTHINQ, for which they will implement a full-scale market research study focusing on connectivity, and provide real-world marketing and advertising solutions for AT&T, Globe Aware, Passport and other clients. The Marcus Graham Project (MGP) is a Dallas -based ... market trends, news research and surveys resources
News Agencies Stare Each Other Down in Shrinking German Market
PARIS — More than 20 years after the fall of the Wall, Berlin is taking a small step toward establishing itself as the media hub of Germany, as the country’s biggest news agency and a newly reinvigorated rival consolidate their operations in the city this summer. Yet in an echo of the Cold War divide, relations between the agencies — D.P.A, which was founded in postwar West Germany, and D.A.P.D., which traces some of its roots to the former Communist East — have turned decidedly frosty as they compete for business in a shrinking market for news. D.P.A., or Deutsche Presse-Agentur, is owned by German ... market trends, news research and surveys resources

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Advertising and Social Media - Small Agency Diary - Advertising Age
Jul 15, 2009 ... NEWS Latest Marketing and Advertising News Marketing and Advertising Agency News Best Ads From Creativity CMO Strategy ... technology research, surveys study and trend statistics
AHRQ and Ad Council Encourage Men To Take Preventive Steps in ...
Men are�24 percent less likely�than women to have visited the doctor within the past year, according to new data released today by the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ). In addition, men are about 30 percent more likely than women to be hospitalized for preventable conditions such as congestive heart failure and complications from diabetes, according to new AHRQ data. In an effort to raise awareness among middle-aged men about the importance of preventive medical testing, AHRQ joined with the Ad Council today to launch a new series of public service ... technology research, surveys study and trend statistics
Chicago ad agency cast-offs start new firms aimed at cost ...
Chicago business owners who attended the 2010 Business Marketing Association national conference explained that now is a great time for marketing startups in the city. When the recession hit mega advertising agencies in Chicago, many creative minds found themselves jobless and with few avenues for channeling their ideas. But frustration, combined with the rise of online media and a new cost-consciousness on the part of clients, has given birth to solutions—namely a new crop of marketing and advertising startups headed by former agency workers. Take Couqa, a boutique interactive agency that was launched in March 2009 with just ...
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  1. profile image listenmemyslave Ads of the Word - Apple iPhone 4: FaceTime, Big news: Advertising Agency: TBWA\Media Arts Lab,.. http://bit.ly/ccmT28
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QUESTIONS AND ANSWERS
What is the reason for the Leo Burnett Pay 15 Million fine for ...
Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account, and the agency’s CFO was let go when he complained about it. * Read the announcement here. * Read the settlement here. * Read the original complaint here. * Read the amended complaint here. The suit was unsealed by a judge yesterday. Filed in 2004, it was originally brought by Greg Hamilton, Leo ...
Online advertising agency razorfish is owned by what other company?
According to the Financial Times, Microsoft has hired Morgan Stanley to sell Razorfish, its digital agency, and French marketing company Publicis Groupe SA could be a potential bidder. Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6 billion takeover of aQuantive in 2007. Razorfish is said to be valued at 600 million dollars to 700 million dollars, and is one of the world's largest interactive advertising and marketing agencies, with clients such as McDonald's, Starwood Hotels & Resorts and Carnival Cruise Lines.  by esbetilin on Jun 29 2009 (12 ...