Special Report on
Advertising and Corporate Sponsorship Policy
Advertising and Corporate Sponsorship Policy - Trends
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Corporate sponsorship is growing in importance as an element of the communications mix. The number of companies participating in sponsorship, as well as corporate expenditures for sponsoring events, is on the rise as organizations seek new ways to reach audiences and enhance their image. The importance of corporate sponsorship is now generally acknowledged, but little research has been done to understand its value and effectiveness. An explortory study was conducted to examine the relationship between sponsorship and corporate image. The results suggest that corporate sponsorship can improve corporate image, but its ...
for corporate logos, something that the NBA has considered in the past, and has largely been spoken against by commissioner Stern. Abbott cited other international leagues that do this (soccer, cycling etc.) and went on to suggest that the increased sponsorship revenue would lead to owners lowering the cost of tickets increasing the “working family’s” ability to afford tickets. Anyone with a simple knowledge of supply and demand would cry false, and Abbott would justifiably correct himself later by suggesting that his initial comment was a little off base. This didn’t stop him from ... Read More
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ADVERTISING AND CORPORATE SPONSORSHIP POLICY
ING signs sponsorship deals with Alonso and Piquet to help d
UFO SPONSORSHIP OPPORTUNITIES
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