Special Report on
Advertising and Direct Marketing
Advertising and Direct Marketing - Trends
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Online advertising is experiencing phenomenal growth these days. One business-to-business survey conducted by Hearst Electronics and Goldstein Group Communications (GGC) in 2008 shows that nearly half of the communications budgets from those surveyed are being spent on online advertising. Printed newspapers are reporting that their advertising dollars are shifting to the web. What does this growth mean to printed advertising as well as what does it all mean for online advertising? Advertising outlets online have been growing in number as fast as companies getting online with their advertising. Currently, online advertising includes:
Maybe you’re curious. You’ve noticed that more of your customers than ever before rely on their mobile phones as the ultimate source of communication and information. And you’ve heard that mobile marketing trends have pointed towards the emergence of a new advertising frontier: one in which any company can find the text message advertising pot of gold. Or perhaps you’re a fan of traditional direct marketing methods. Your email conversion rates are still high, and your clients have come to trust you and your brand for quality products, excellent customer services and even highly-targeted ... Read More
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