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Special Report on

Advertising and Editorial Content

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This is a magazine article published in Journal of Current Issues &Research in Advertising and has not been reviewed by the editors of Encyclopædia Britannica. More info Journals and periodicals are supplied by EBSCO Information Services. These articles appear as they did in the original publication, often as a PDF scan of the original document, and have not been reviewed or altered by the editors of Encyclopædia Britannica. Depending on the publication, the original author may have been stating facts or opinions. Britannica Online offers a variety of content in addition to the Encyclopædia Britannica. This ...
is a regularly scheduled publication containing news, information, and advertising. By 2007 there were 6580 daily newspapers in the world (including 1456 in the U.S.) selling 395 million copies a day (55 million in the U.S). The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations. General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an ...
Morning Buzz: Monday 7.12.10 - LA Observed
Business tycoons push a Downtown street car, Ron Tutor talks, Schwarzenegger is lonely, eBay's contributions to Brown and more inside. Eli Broad, Rick Caruso and Tim Leiweke have agreed to lead a September fundraiser for a streetcar project that would link L.A. Live, Grand Avenue and Broadway. LABJ Ron Tutor, the chairman and CEO of Tutor Perini construction and the new buyer of Miramax Films, says there will be no role in the company for David Bergstein and discusses the Tutor Perini's ongoing lawsuit with the MTA over subway construction problems. Hollywood Reporter If the mark of a real independent is lack of ... market research, surveys and trends
Advertisement space for sale! Call now! « The Situationist
I have written in the past about the dangers of corporate sponsorship and the blurring of the lines between advertising and “content.”  Three years ago, in an op-ed in the Washington Post , for example, I was highly critical of several corporate deals for shows at the National Gallery of Art—in particular, Target’s prominent sponsorship of an exhibit of Jasper John’s target paintings.  As I argued, The corporation as art critic may be inevitable. The wealthy members of society, in their role as patrons, have always had a profound influence on the course of art. But the current trend does not sit well with me. If financial ... market research, surveys and trends


Gay Relocation Advertising Statistical Information
Advertising spending in gay publications rose for the fourth consecutive year to $120.4 million, a 20.2 percent increase over 1997. Mulryan/Nash reviewed the advertising and editorial content of 152 gay-oriented magazines and newspapers in the U.S. to complete its fifth annual Gay Press Report. Gay publications continue to out-distance both mainstream newspapers and magazines in advertising revenue growth. According to the Newspaper Association of America, mainstream newspapers have grown only 5.6 percent year-to-date, and mainstream magazines have only experienced a 9 percent increase in ... industry trends, business articles and survey research
Advertising - Magazines Blur Line Between Ad and Article -
If the separation between magazines’ editorial and advertising sides was once a gulf, it is now diminished to the size of a sidewalk crack. Recent issues of Entertainment Weekly, Esquire, Time , People, ESPN the Magazine, Scholastic Parent & Child and other magazines have woven in advertisers in new ways, some going as far as putting ads on their covers. In a medium like television, a partnership with advertisers is nothing surprising — look at how often plastic bags and containers from Glad are featured on “Top Chef.” But in magazines, the editorial and advertising sides have stayed distinct, ... industry trends, business articles and survey research
Properly treated: Thanks to K-9 Kraving
Unlike many a website, we don’t accept money — however much we might need it — for sneaking advertising links into our editorial matter. We don’t assault you with pop-ups. We don’t run advertising in disguise. All our ads are on our leftside rail (<—— ) over there. Blame it on my journalism background. I’m ethical, darn it. That doesn’t mean we won’t write about or mention our advertisers, or other companies, when circumstances merit it — either as a news item or, as in this case, when thanks are due. For every stop we’ve made as part of our continuing ... market trends, news research and surveys resources
Yahoo Earnings Jump 51 Percent, Revenue Up Slightly
Yahoo's profits jumped 51 percent during the second quarter to $213 million, while revenue was up 2 percent from the same period last year, the company said Tuesday. "We're pleased that we continued to deliver strong operating income and margin expansion," Yahoo chief executive Carol Bartz said in a statement. "Our search fundamentals are improving and we posted another quarter of healthy display advertising growth." Revenue for the second quarter was $1.601 billion, up 2 percent from last year. It is also up slightly from last quarter, which saw $1.597 billion in revenue. Revenue was about $40 ... market trends, news research and surveys resources


Commentary 1: Advertising and Editorial Content: Laws, Ethics, and ...
Advertising and editorial content have long maintained a complex relationship. On one hand, advertising serves as a primary source of ... technology research, surveys study and trend statistics
Editorial policy: industry funding and editorial independence
The separation of editorial decisions from financial issues is essential to ensure editorial independence. Given this, it is important to reflect upon current policy and practices with respect to advertising and supplement sponsorship. Consider, first, advertising. CMA policy is clear: Editorial decisions are not influenced by advertising or sponsorship, and are made without consideration of the advertising or sponsorship scheduled to appear. Sponsors and advertisers will not determine specific editorial content or in any way influence editorial decision-making nor will they have the opportunity to review any material prior to ... technology research, surveys study and trend statistics
Questionable Content: Editors and the Pressure of falling Ad Revenue
Rachel Eisner had reached her goal: She had become the associate editor of a successful city business magazine with a circulation of 50,000. Both readers and colleagues complimented Rachel on the magazine's content and focus on the intricate aspects of the business climate in the city. Unlike others in the industry, Rachel's magazine had not wavered in its mission in the declining media market. It stuck with investigating and serving the business world. Every few years the magazine ...
  1. profile image NYwritingjobs Content/Editorial Management Intern (Flatiron): Art Meets Commerce, an interactive marketing and advertising agenc...
How should one advertise in and for newspapers these days and in ...
Given the fact that newspapers are in trouble nowadays, what are the challenges when (1) advertising in newspapers and/or (2) advertising for newspapers: How can you win new readers? And how do you talk to them? Which tonality, look and feel gets the most attention? What are the most relevant target audiences? Which media do you use to advertise? How does advertising in newspapers has to look like to be really effective cross media? How does a newspaper has to look like to be a good place to advertise? Which brands, products and task fit to newspaper advertising? Last, but not least: What do you think of the following statement: ...
AdSense Ad Blindness and AdBlocker Software
As people become more internet-savvy and begin to understand that 'ads by gooooogle' indicates paid advertising, I believe we as publishers will see less and less CTR, and hence less money - as well as Google. Furthermore, there are already plugins for Firefox (and Opera?) that BLOCK 'Ads by Google', and other forms of advertising by readint the javascript in the code. I believe that these "AdBlockers" are still in their infancy, and that their popularity will continue to grow until they are as standard as "Popup Blockers" are today. Given these two major points (1.) internet savvyness and 2.) ad-blocking ...