Special Report on
Advertising and Editorial Content
Advertising and Editorial Content - Trends
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I believe these emerging trends in advertising and content marketing will change how we do business online well beyond 2010. The adoption of these trends may carry over into 2011 and some have already started to take shape. 1. Real time = Real Opportunities. The digital advertising space will evolve quickly around real time response for everything. (Analytics, Targeting, Optimization, Creative, Social Monitoring, Content Creation, Publishing) and will push M&A activity in the industry especially during the second half of the year as leadership is established by some of the emerging solution providers in the space. It ...
Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again. In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text, images, audio and video online created a major stir within the major mass media outlets. In fact, their only defense in trying to maintain control over what the public consumed was to scare the world with stories of online publishers not living up to the journalistic integrity that we have come to expect from our news and media outlets. To this ... Read More
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