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Advertising and media planning guide
Advertising and media planning guide - Trends
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Competition for jobs will be keen, because the glamour of the industry traditionally attracts more jobseekers than there are job openings. California and New York together account for about 19 percent of firms and 28 percent of the workers in the industry. Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. Goods and services. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell ...
Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year's group of Media Plan of the Year winners, and that fact emerges in virtually every single story. But that didn't stop sharp media planners at agencies big and small from getting their clients that extra bump in share -- and more, in most cases -- without busting the budget during one of the toughest media economies on record. It's also a sign of these media-obsessed and -fragmented times that several clients are among the winners: HBO, Starz, Syfy -- ... Read More
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ADVERTISING AND MEDIA PLANNING GUIDE
StrategyWorks Inc. 2010
Consumer Intentions for Holiday 2009
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