Special Report on
Advertising and Product Representation Policy
Advertising and Product Representation Policy - Trends
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The staff of the Federal Trade Commission today released a "Report on Weight-Loss Advertising: An Analysis of Current Trends." The report concludes that false or misleading claims, such as exaggerated weight loss without diet or exercise, are widespread in ads for weight-loss products, and appear to have increased over the last decade. The Commission also announced that it will hold a public workshop on November 19, 2002, to explore the impact that these ads have on public health and new approaches for fighting the proliferation of misleading claims for weight-loss products. Many marketers, the report states, use false ...
In their role as consumers, ordinary EU citizens are key players in the Union’s new frontier-free single market. The Union has in fact incorporated, as the basis of its consumer policy, the protection of the five fundamental rights which lie at the heart of national policies. These are: 1. The protection of consumers’ health and safety Only products which will not endanger health or safety may be put on the market. This means setting safety requirements, providing full information about potential risks, and protecting consumers against physical injury. 2. The protection of ... Read More
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ADVERTISING AND PRODUCT REPRESENTATION POLICY
Fogos 2008 !