Share this page | Email | Contact Us

Special Report on

Advertising and PSAs

advertising and psas special research report Photo by
This is a magazine article published in Journal of Current Issues &Research in Advertising and has not been reviewed by the editors of Encyclopædia Britannica. More info Journals and periodicals are supplied by EBSCO Information Services. These articles appear as they did in the original publication, often as a PDF scan of the original document, and have not been reviewed or altered by the editors of Encyclopædia Britannica. Depending on the publication, the original author may have been stating facts or opinions. Britannica Online offers a variety of content in addition to the Encyclopædia Britannica. This ...
2007 diversity in governance awards
Five organizations have been honoured with the first Maytree Foundation Diversity in Governance Awards. The awards celebrate public institutions and voluntary organizations that have demonstrated commitment and innovation in creating inclusive boards. The 2007 recipients are The Ontario Trillium Foundation, The City of Toronto, Seneca College, Dixon Hall and an honourable mention to The York Region Police Services Board. The awards were supported by the Ontario Ministry of Citizenship and Immigration as part of the Ontario Government’s Volunteering-Citizenship in Action strategy. Award recipients were selected based on best ... market research, surveys and trends
community relations for a healthier society
issued on November 14, 2008, a study found that community-based physical activity programs are money well spent. The press release begins with: Community-based physical activity interventions designed to promote more active lifestyles among adults are cost-effective in reducing heart disease , stroke , colorectal and breast cancers , and type 2 diabetes , according to a study by the Centers for Disease Control and Prevention , with support from the Robert Wood Johnson Foundation . This is great news for community relations professionals. This study demonstrates the effectiveness of their work, which is the one thing every ... market research, surveys and trends


PSA Bibliography - Making Paid Advertising and Public Service ...
Advertising takes a thousand forms, from skywriting and blimps to tiny labels on the fruit in your supermarket. But almost all advertising is paid communication designed to persuade or influence behavior. Advertising is a powerful force that shapes our attitudes about everything from what we eat to what car we drive to whom we vote for and which public policies we support. The nonprofit sector can use advertising to great effect, if it proceeds from an understanding of both the nature of the advertising business and its ... industry trends, business articles and survey research
Savings Education
to 46 percent of the total airtime, with those produced by the ... which have generated just under $21 million in verified advertising equivalency ... to place both paid advertising and PSAs without “poisoning the well” of earned media. ... industry trends, business articles and survey research
Smokey Bear Returns to Remind Americans ... 'Only You Can Prevent Wildfires'
USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks. Since his “birth” on August 9, 1944, Smokey Bear has been a recognized symbol of conservation and protection of America’s forests. His message about wildfire prevention has helped to reduce the number ... market trends, news research and surveys resources
The Best Father's Day Gift
Its time for some guy talk. Women, you are welcome to listen too, since this affects the men in your lives and you are in a position to lengthen and even save them. Father's Day is coming up, and it's a time to focus on the most rewarding part of being a man -- fatherhood. I have four children and my own father was and still is a role model and friend. My father-in-law was my surgical mentor and was also enormously influential in making me the man I am today. But while men do a lot of things well, one thing we don't do is talk about our health enough or seek out care when we need it -- let alone before we need ... market trends, news research and surveys resources


Full Report - Untitled
advertising and PSAs were then calculated for the entire program sample, as well as for each network, day of week, time of day, and genre. Viewing Patterns ... technology research, surveys study and trend statistics
Free PSAs -
The Office of National Drug Control Policy's Anti-Meth Campaign is designed to: prevent methamphetamine use, dispel the myth that treatment for meth addiction does not work, and get people who need help into treatment. The Campaign has developed a number of FREE anti-meth communication resources to assist those working in the fight against meth. There are a wide variety of TV, radio, print, posters, billboards and online anti-meth Public Service Announcements (PSAs) available including: prevention-focused ads, treatment/recovery-focused ads, Spanish-language ads and American Indian/Alaska Native-targeted ads . If ... technology research, surveys study and trend statistics
Public Service Announcements, Broadcasters, and the Public ...
criticism from advertising associations and then FCC Chairman Reed Hundt that television broadcasters had both cut the time given to PSAs and buried the few ...
Adsense suggestion for Google on PSAs
A lot of us have expressed disappointment at Google's PSAs. I can understand the importance of contextual advertising and that the PR for displaying PSAs does help Google's image. However we are businesspeople too and giving a generous amount of screen space to a huge PSA ad that does also advertise Google's ad system (so the "cost" to them is not as high as it is for us) is a waste for our purposes. I'm sure income would increase significantly if less PSA ads are shown. Google can easily break down the adsense ads per domain. If 99% of the ads on a domain name are about widgets and then there is a new page ...
Why am I getting PSAs? - AdSense Help
If Google has not previously crawled your site, it may take up to 48 hours or more before our crawlers gather content from that page. In the meantime, the ads you see may be public service ads or ads that are only slightly relevant. The relevance will increase over time. Note : Our crawler indexes by URL and therefore considers and different URLs. Because our crawler will visit these URLs separately, you may notice that ads appear differently on these pages. - Our crawler can't reach your site. If our crawler isn't able to access your page, we'll provide you with an error ...