Special Report on
Advertising and PSAs
Advertising and PSAs - Trends
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Article substantiates effectiveness of PSA campaign, how a station's PSA policy relates to community image and what community partners can do to reinforce a station's community affairs efforts. Thank you I am very happy to be with you again. Much has happened since I spoke at this conference last year. Then I focused on the need for our industry to complete its work with the Grand Alliance on developing a digital television standard ... and to work with the FCC in gaining approval for that standard. Events of the past few days demonstrate that you have done your work well over the past year. We ...
The 2008 American Kennel Club national advertising campaign, created by Doner of Southfield, MI continues the 2007 messaging promoting AKC as "the only registry in the USA that matters.” There will be five, color ad insertions in Parade, a Sunday magazine that reaches over 32 million readers, commercials in televised AKC events and an expanded online campaign. The banner and paid search text ads will appear on websites including AOL, Google and Yahoo. This campaign will reach millions of people with its positive and informational message promoting all that AKC does ... Read More
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