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Brazil enjoys an international reputation for producing some of the world's most creative advertising. The mere mention of Brazil to advertising professionals evokes images of innovative, appealing print ads and commercials—many that have taken top prizes at the Cannes Lions International Advertising Festival and other international competitions. A creative revolution that rivals Bill Bernbach's Creative Revolution of the 1960s took place in Brazil in the 1980s and 1990s. This chapter explores some of the factors giving rise to the high level of creativity in Brazilian advertising and examines some recent campaigns ...
People all over the world are reeled in to buy different things every single day, but many people do not understand how they are coerced into making a decision that affects not only their minds but also their bank accounts. I believe that using emotional appeals are what draw the attention to buy everything that a consumer buys from things we can’t live without to huge purchases we never thought we could afford. It is every ad agency’s initiative to get inside the brain of a consumer and learn about what drives them to buy specific things. Through much research and evaluation, ... Read More
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