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All is not rosy on this 20th anniversary of big-time, fundraising telemarketing. In the two decades since Yale University wowed the fund-raising world with a combination mail and telephone solicitation that generated $15 million from 60,000 low-rated prospects for its capital campaign, attitudes about telemarketing as a fund-raising technique have moved from skepticism to acceptance. "Prior to that no respectable academic institution would consider doing what we today would call professional telemarketing," said William Freyd, chairman of IDC and consultant to Yale for the program. Yet, Freyd and four colleague ...
In the legal field, lawyers have always faced certain obstacles when attempting to advertise their services. Up until the mid-70s, most lawyers were unable to advertise at all. For example, in an article for the American Law Reports, Debra Landis wrote that up until then, “…a lawyer should not seek to influence another to recommend his employment nor compensate another person for recommending him, for influencing a prospective client to employ him, or to encourage future recommendations. Furthermore…an attorney should not initiate an in-person contact with a nonclient, either ... Read More
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