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NEW YORK (AdAge.com) -- What if your pre-roll video ads were more than just repurposed-for-the-web-TV spots, the kind agencies have in spades? What if pre-roll could do more? A group of developers at start-up Blip.tv, a purveyor of amateur and semi-pro web series, was wondering that recently, while pondering the best way to help Wieden & Kennedy let gamers see -- or better yet, play -- a demo of its client Electronic Arts' NCAA Football 11. The developers thought, what if you could get the game downloaded to gaming consoles remotely via a pre-roll ad? Engineers set to work on the problem and developed a unit that allows ...
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Chris Matthews Finds Humor In The Idea Of Rush Limbaugh Being Killed!
GNC-2010-02-15 #552 It only takes one!