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Advertising campaign definition

advertising campaign definition special research report Photo by
size and byte size limit. An ad or set of ads for a campaign is often referred to as "the creative." Banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media . Ad rotation : Ads are often rotated into ad spaces from a list. This is usually done automatically by software on the Web site or at a central site administered by an ad broker or server facility for a network of Web sites. Ad space : An ad space is a space on a Web page that is reserved for ads. An ad space group is a group of spaces within a Web site that share the same characteristics so that ...
generations of video gaming. The brand consists of a total of three consoles, a media center, an online service and a handheld as well as multiple magazines. The original PlayStation was the first "computer entertainment platform" to ship 100 million units, which it had reached 9 years and 6 months after its initial launch. 2 Its successor the PlayStation 2 is the best-selling console to date, having reached over 140 million units sold as of September 30, 2009. 3 Sony's current console the PlayStation 3 has sold over 35.7 million consoles worldwide as of March 31, 2010. 4 The first handheld game console in the ...
—Creativity; ability to work under pressure; knowledge of advertising skills and technology; cognizance of music and record industry Position Description An Advertising Account Executive in a record company develops advertising campaigns for the label’s products. The main purpose of the advertising campaign is to make the public aware that a certain album has been released and is in the stores. If people know about an album, it is hoped, they will buy it. The Advertising Account Executive or representative, as he or she may be called, is usually assigned a certain number of acts and/or records to work with. This assignment ... market research, surveys and trends
Lesson: Match Your Class Definition to the Advertising Campaign
provides a cautionary tale of attempting to certify too broad a class. The lesson here is to tailor your proposed class definition to the scope and manner in which the alleged misrepresentations were made.  In Pfizer , a consumer sued a mouthwash manufacturer pursuant to the unfair competition law (UCL) ( Bus. & Prof. Code, § 17200 et seq. ) and the false advertising law ( Bus. & Prof. Code, § 17500 et seq. ). The consumer alleged the manufacturer marketed its mouthwash in a misleading manner by representing the use of mouthwash could replace the use of dental floss in reducing plaque and gingivitis. The trial ... market research, surveys and trends


advertising: Definition, Synonyms from
Techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way. Weekly newspapers in London first carried advertisements in the 17th century; by the 18th century such advertising was flourishing. The first advertising agencies were established in the 19th century to broker for space in newspapers, and by the early 20th century agencies were producing the advertising message itself, including copy and artwork. Most advertising promotes goods for sale, but similar methods are used in public service messages to promote causes, ... industry trends, business articles and survey research
National Journal Online - Census Takers Counting On Their Ad Campaign
that the $2.5 million ad buy was "symptomatic of the spending practices of the federal government and the Congress in a way that is completely out of touch with what's going on out there in the real world." Then last week, as advance letters urging Americans to fill out census forms started arriving in mailboxes across the country, some conservatives fumed even more. Why send out a "letter telling me I will soon receive a letter?" To answer that question we need to consider what the decennial U.S. Census has in common with a survey, and what it doesn't. Surveys are, by definition, more efficient ... industry trends, business articles and survey research
On the ballot in Alaska: transparency
In Alaska, a state that has had more than its share of political scandals, it’s no surprise that an initiative aimed at cleaning up government made it onto the ballot this year. What's surprising is how many respected groups have lined up against it. Opponents of Proposition 1 include the AARP, the Alaska Municipal League and associations of police and firefighters. Both the state chamber of commerce and the AFL-CIO agree that the measure shouldn't pass. Even the city of Wasilla, whose most famous mayor rose to governor by crusading against corruption, has passed a resolution opposing the initiative. The reasons ... market trends, news research and surveys resources
Passing the hat to stop Abbott
NEXT Tuesday, the nation's senior union leaders will convene at ACTU headquarters in Melbourne to map out the next stage of their quest to stop Tony Abbott from taking the Lodge. High on the agenda will be a bid by ACTU secretary Jeff Lawrence to have unions bankroll a new advertising campaign aimed at securing the federal Labor Party's re-election. Union officials have been asked to contribute $1 per member, which will equate to as much as $1.8 million if all national unions agree. According to Lawrence, the reason for the pre-election fundraising drive is simple: the ACTU does not have enough cash at its disposal to ... market trends, news research and surveys resources


Market definition, market segmentation, and brand positioning ...
wants to develop an image advertising campaign, perhaps prior to announcing a fare increase ... market definition, we know only that they engage in everyday ... technology research, surveys study and trend statistics
Influence of a Counteradvertising Media Campaign on Initiation of ...
smokers than those who were not affected by the campaign. When the CDC definition was used, those scoring low on the ad effectiveness index were ... technology research, surveys study and trend statistics
Chapter 19, Advertising, Class Notes
Paid form of non personal communication about an organization or its products that is transmitted to a target audience through a mass/broadcast medium. Return to Content List Advertisements are important for: standardized products products aimed at large markets products that have easily communicated features products low in price products sold through independent channel members and/or are new. Broadcast Ad spending is at an all time high due to heavy competition in the: Whenever severe competition between marketers, introducing new products etc. Even with evolution of direct marketing, and interactive media. Return to ...
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How did the definition Advertising Copy English?
n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) v. publicise, promote, draw attention to (generally in order to sell goods or services); publicly announce; give notice, inform; (in Poker card game) bluff in order to make the bluff apparent (also advertize  by newuser33492305 on May 23 2009 (13 months ago) Official Rating Babylon Ltd. is a desktop software company, founded in 1997. Babylon is the leading provider of single-click dictionary and translation solutions. Babylon ...
Marketing Definition: What Can Marketing Do for Your Small Business?
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive. Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You�re a big success. Oh, if it only were that easy. (Although if it were, I probably wouldn�t have a job.) But there's no getting around that to have a successful business, you need a solid marketing ...