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Special Report on

Advertising Case Studies

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Our work can typically be put into one of five categories: Brand strategy, interactive, PR, video and traditional. All our work is based on our five principles of success in communicating with the Geotraveler : Tell your story frankly + Inspire your tribe + Localize as much as possible + Convey your expertise + Integrate mindfulness/sustainability into the business itself. First Interstate Bank is a family-owned bank grounded by a strong sense of place with more than 70 branches. However, its growth was leaving it vulnerable to the big national banks on one side and small town banks on the other. Thus, First Interstate asked ...
situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges. Regional National Student Advertising (NSAC) competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.
4 Social Advertising Case Studies Presented This Morning
in San Francisco, a conference on advertising and marketing inside social networks. This morning’s session is on Social Advertising Case Studies. Presenting are: Helen Har, VP of Advertising Sales, imeem Warren Ackerman, Principal and VP, Affinitive Mike La Rotonda, CEO & CPO, Votigo Will Price, CEO, Widgetbox Each case study involves Facebook in different ways. Here are notes from their case study presentations: Helen Har, VP of Advertising Sales, imeem Intro We built a highly creative branded profile area for the Diet Coke Plus launch. It contains a lot of branded content. Like other brands Coke is almost a music label ... market research, surveys and trends
Internet advertising case studies :
Case studies of Internet advertising campaigns from Ultralase and Orange from Ad-Tech London September 2006 - this second one was part of a session on Ad Networks. Ultralase are a company offering laser eye treament – a high value consumer service. In 2003 their market was characterised by intense competition with other suppliers such as Optimax, Optical Express and AccuVision. Ultralase had relatively low brand awareness and was struggling with a long sales cycle and relatively uninformed customers. The main communications disciplines used were: From 2004 onwards, they increased their digital expenditure and in 2006 at Ad Tech ... market research, surveys and trends


New Media and the Future of Public Service Advertising - Case Studies
music, gaming and celebrity websites registered more than 28 million site visits ; 6.1 percent of those who viewed the ad interacted with it, for an average ... industry trends, business articles and survey research
Case Studies - The eMarketer Blog - eMarketer
in launching Colgate Wisp, its new mini disposable toothbrush. Colgate began introducing the mini brush in April 2009 with help from Big Fuel, a social media marketing agency. The mini brush created a new product category for Colgate and meant marketing to a young, urban target—18- to 25-year-old men and women—a demographic the personal care giant doesn’t typically focus dedicated attention on. It was clear that the company needed to figure out how to introduce the product into relevant conversations and contexts where its college student and young professional target hangs out. Challenge : Colgate wanted to get Wisp into the ... industry trends, business articles and survey research
Social media and you
months ago one of the most amazing events in the realm of technology industry occurred. In the week of March 16 we saw Google’s overall traffic being overtaken by Facebook, the six-year-old online social media company. Now you may ask, what’s the big deal about it? Over the past one-and-a-half decades, top web traffic spots have been occupied by search companies. Altavista, Yahoo!, Google and some. The reason to this is simple. Search has been pretty much the first port-of-call for Internet users every time they go online to seek information. There was no other destination having a more prominent online significance than an ... market trends, news research and surveys resources
100+ Upcoming Social Media & Tech Events
Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. For more upcoming event listings, check out Mashable’s Events section . Don’t forget to check out the U.S. Summer Tour that’s making stops at: This September, join Mashable for the Mashable & 92Y Social Good Summit in Partnership with the United Nations Foundation . More information about the event can be found here . Please email ... market trends, news research and surveys resources


Guide to Finding Business Case Studies
S76 2007 – LC Subject Heading: Advertising—Case Studies). Cases in Advertising and Promotion Management. (Business HF 5823.P353 - LC Subject Heading: ... technology research, surveys study and trend statistics
Anti-smoking advertising campaigns targeting youth: case studies ...
youth: case studies from USA and Canada. Cornelia Pechmann, Ellen Thomas Reibling. Abstract. Objective—To assist in planning anti- smoking advertising that ... technology research, surveys study and trend statistics
The Language of Advertising: Case study in naming
Different name styles have clearly emerged over the years, exemplified in the evolution of high-tech brand names. In the 1980s, names were pseudo-scientific, full of q s, x s and z s (think Xerox ). In the 1990s, names went to the other extreme, exuding more personality but less description (think Yahoo! ). In the later 1990s, names became more descriptive but less original with the use of what naming company NameLab calls "technoid nouns"--words with parts like like com , net , tech, power, data and web. The naming process How does Lexicon arrive at names like Pentium , PowerBook and Zima ? Here ...
  1. profile image shaaqT @mysti thanks :) i am looking for brand based successful social media/ digital advertising campaigns... case studies would be brilliant :)
  2. profile image konseptgal RT @ZeeKaaf: #Advertising In A Nutshell read complete #Book #online has case studies too #Marketing #Communication
  3. profile image frieLanz RT @Akbar_Jalal: #Advertising In A Nutshell read complete #Book #online has case studies too #Marketing #Communication
Where can I find display advertising case studies for: 1. Halo ...
Halo effect refers to a major campaign execution, such as purchasing the Yahoo! front page, and the impact that specific execution has on other parts of the marketeing plan or business in general. Cross-Campaign refers to applying learnings from one campaign to another (similar genre) /look alike modeling. No client metrics refers to how/what can we use as a proxy for conversions? posted 2 months ago in Internet Marketing | Closed Share This Product Manager at Hamilton see all my answers In marketing terms it is something which is used for position a Brand. Like if a product come from a TATA group then quality and trust are ...
Local Advertising - AdWords Help
I have been called by many companies offering to put my business on the top of the first page of Google, and sometimes, every other search engine for a flat rate. I have noticed many similarities and have also been told a lot of conflicting information, usually in an attempt to bash other companies. I would like to know what information is true so I can pick the company that can actually help me. Here is a small list of things I have been told. 1) "We guarantee your company will be on the first page 24/7 for a small flat fee". Some companies push only Google and others sell every major search engine. 2) "We guarantee top ...