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Special Report on

Advertising Content Analysis

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In the last several years, the US obesity epidemic has reached unprecedented severity. According to the National Health and Nutrition Examination Survey (NHANES), as of 2002, 65% of American adults over 20 years of age were overweight; of these, 30% were obese, and 5% were extremely obese. For African Americans, the prevalence of obesity is even higher: among black women over 20 years, 77% are overweight and 49% are obese, whereas among black men, 63% are overweight and 28% are obese. It is generally recognized that obesity occurs from regular consumption of energy in excess of that used by the body; thus, one approach to weight ...
cultivation theory derived from several large-scale research projects as part of an overall research project entitled 'Cultural Indicators'. The purpose of the Cultural Indicators project was to identify and track the 'cultivated' effects of television on viewers. They were "concerned with the effects of television programming (particularly violent programming) on the attitudes and behaviors of the American public" (Miller, 2005, p. 281). Gerbner and Gross (1976) assert that the overall concern about the effects of television on audiences stemmed from the unprecedented centrality of television ...
A forum that examines problems undermining the development of Cameroon in particular and Africa in general, with a view to charting the way forward. The development of Africa is first and foremost an African task. (Proposed by Tikum Mbah Azonga,Assistant Lecturer, Department of Journalism and Mass Communication,University of Buea, Buea, South West Region,Republic of Cameroon) ______________________________________________________ Tho topics below are intended to serve as a launch pad for students trying to find a topic for their end-of-course dissertation in Journalism and Mass Communication. N.B: It is always advatageous when ... market research, surveys and trends
2009 web site marketing trends in the development of new building ...
Network to make money, quick money, make money, ways to make money. Profit-sharing networks. IT network platform to make money, to help friends learn skills to make money network, network dream of making money. The development of the Internet world, network marketing will become more and more of a huge system. Small and medium enterprises to do a good job in network marketing, enterprises must be the original demand for sub-let the network marketing services to enterprises need most, but not Dabaotailan. Web-based marketing popularity, is that the majority of small and medium enterprises to get rid of the unreasonable burden and ... market research, surveys and trends


A content analysis of direct-to-consumer (DTC) prescription drug ...
While direct-to-consumer (DTC) prescription drug advertising in the United States continues to grow exponentially, all stakeholders continue to either question its value or fight for its continued existence. Legislators, drug manufacturers, advertising agencies, the Food and Drug Administration (FDA), managed care organizations, and consumers are currently debating the value of advertising prescription drugs directly to consumers (AMA 1997; Cohen 1988; Friedler 1997; FTC 1996; Law 1998; McCarthy 1998; Nader 1999; Peterson 1998). Perhaps no other form of consumer advertising has caused such heated debate in recent ... industry trends, business articles and survey research
ProQuest Discovery Guides
Understanding the impact of direct-to-consumer (DTC) pharmaceutical advertising on patient-physician interactions: Adding the web to the mix Sejung Marina Choi and Wei-Na Lee. Journal of Advertising, Vol. 36, No. 3, Fal 2007, pp. 137-149. If direct-to-consumer advertisements come to Europe: lessons from the USA Jonathan M. Metzl. Lancet, Vol. 369, No. 9562, Feb 24 2007, pp. 704-706. Presumed influence of DTC prescription drug advertising: Do experts and novices think differently? J. Huh and R. Langteau. Communication Research, Vol. 34, No. 1, 2007, pp. 25-52. Davison's original third-person-effect proposal notes that ... industry trends, business articles and survey research
Yahoo! Reports Second Quarter 2010 Results
Revenue was $1,601 million for the second quarter of 2010, a two percent increase from the second quarter of 2009. Income from operations for the second quarter of 2010 was $175 million, compared to $76 million in the second quarter of 2009. Excluding restructuring charges of $65 million in the second quarter of 2009 and $10 million in the second quarter of 2010, income from operations grew 32 percent in the second quarter. Net income per diluted share for the second quarter of 2010 was $0.15, compared to $0.10 in the second quarter of 2009. "We're pleased that we ... market trends, news research and surveys resources
Investors Back China News Outlet
Many news organizations around the world have been cutting back on staff, resources and coverage. But a new media outfit backed by one of Hong Kong’s most prominent businessmen is bucking that trend, The New York Times’s Bettina Wassener reported . Cai Business Indepth , known as CBID, is aiming to become a major provider of reliable financial news and analysis, in English, about one of the world’s largest and most complex economies: China. (“Cai” means finance in Mandarin.) CBID’s baseline product — a daily wrap-up of the main business stories in greater China — was initiated Monday on the company’s Web site, market trends, news research and surveys resources


Psychoactive drug advertising: content analysis
Rev Saúde Pública 2008;42(5). Patrícia C MastroianniI,II. Amanda Cristina R VazIII. Ana Regina NotoIV. José Carlos F GaldurózIV ... technology research, surveys study and trend statistics
Youth and Alcohol: Summary of Research--Alcohol Advertising's ...
Cuent research on alcohol advertising and youth includes sureys that rely on self- reported consumption and some experiental research. Content analyses ... technology research, surveys study and trend statistics
Content Analysis of Advertising Visuals in the Magazine ...
during the 1920s and 1930s examined the impact of the national economic conditions on advertising and its visuals. This study suggests that the impact of national economic conditions in the 1920s and 1930s on the use of ad visuals in the mainstream magazine advertisements seemed visible. Photographs were more prevalent in the 1930s. Also, the use of literal visuals was dominant in the 1930s. The difference in the use of advertising visuals was statistically significant between the two periods of time in the early twentieth century. This study supports cultural historian�s argument that advertising is viewed as mirrors of ...
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Content ID Match Fair Use Analysis - How much is too much of a ...
One of my videos was flagged by the automated Content ID Match system because of several pieces of songs I used in a home video of my creation. Anyone have any thoughts on how much usage of a song is too much? Is 15 seconds ok, but 30 seconds too much? 1 minute? I graduated from law school a year ago and took copyright law, but as with any class, my knowledge in the area has faded rapidly. That said, I know there is a fair use analysis that can be used to defend against a claim of copyright infringement. Here are the 4 factors to determine fair use copied from case law: the purpose and character of the use, including whether ...
If I use content analysis method for my thesis, do I still have to ...
You should really discuss this with a lecturer in your subject or your thesis supervisor if you've already been assigned one. Having said that, I'm a dissertation supervisor, and I'll tell you what I would say to you if you were my student. Point one: very good. You have a good, researchable question and a theory you can apply to it. A very good way to start. Now, there are a few separate issues relating to your question. First of all, your current title is a good one, because it is already quite specific and it takes the shape of a question. It still needs be much more specific, though, and making it ...