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College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks. Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In ...
—Creativity; ability to work under pressure; knowledge of advertising skills and technology; cognizance of music and record industry Position Description An Advertising Account Executive in a record company develops advertising campaigns for the label’s products. The main purpose of the advertising campaign is to make the public aware that a certain album has been released and is in the stores. If people know about an album, it is hoped, they will buy it. The Advertising Account Executive or representative, as he or she may be called, is usually assigned a certain number of acts ... Read More
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