Special Report on
Advertising Effectiveness Council
Advertising Effectiveness Council - Trends
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The June 24 Advertising Effectiveness Council meeting will discuss research methods that can help identify powerful messages and guide effective creative executions. We'll hear from thought-leaders and practitioners of specialized methodologies that go beyond traditional focus group or survey approaches. Edward Wachtman, Founder of StoryTellings Consulting and Dr. Timothy DeWaal Malefyt, VP, Director of Cultural Discoveries, BBDO, will discuss research methods they use to provide deep insights to ad development teams before those teams develop any concepts. Dr. Frank Schab, CEO of Six Degrees, LLC ...
When you’re choosing a new business affiliate or alliance, do you think about your brand story? when you’re setting your social responsibility and sustainability priorities, do you think about your brand story? when you design your employee orientation and ... Read More
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