Special Report on
Advertising for a Better World
Advertising for a Better World - Trends
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Newspaper advertising revenues are finally on the upswing as the world economy rebounds, but global newspaper circulation is slightly down, according to the annual survey of World Press Trends published Monday by the World Association of Newspapers. The survey, presented to more than 1,300 publishers and editors from 88 countries at the 57th World Newspaper and 11th World Editors Forum in Istanbul, Turkey, showed that: Global newspaper advertising revenue rose 2 percent in 2003 from a year earlier and is forecast to continue a steady increase through 2006. Global newspaper circulation declined 0.12 ...
If a product can’t create “buzz” then it’s not going to sell. If people don’t talk about your product, it’s labeled not good enough. Now substitute this product for a charitable cause and put it in the same problematical situation. This little equation shows the problem 99% of non-profit organizations are trying to battle. They are told by the communications industry to find a voice, to brand their unique cause to make it marketable, but they are having problems finding their loudspeakers. Often, when they do, the volume is stuck on low. The ... Read More
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- VROOMmedia RT @i4cCampaign: The world's #1 advertising agency was founded by @bogusky. In this video he shares his vision for a better tomorrow: http://bit.ly/cZhrKa
- i4cCampaign The world's #1 advertising agency was founded by @bogusky. In this video he shares his vision for a better tomorrow: http://bit.ly/cZhrKa
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