Special Report on
Advertising For Facebook Apps
Advertising For Facebook Apps - Trends
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that Facebook would generate $1 billion in revenue in 2010, a substantial increase from the $550 million TBI estimated Facebook would earn this year. Today, eMarketer released my latest forecast for social network ad spending. I estimate that marketers will spend $435 million worldwide on Facebook in 2009 and $605 million next year, a 39% increase. My figures include only paid advertising (such as Facebook’s Engagement Ads, search and self-serve ads) and don’t include any other form of revenue, such as the money Facebook makes when a member purchases a virtual gift item. Overall, I expect marketers to spend $2.2 ...
The “How Well Do You Know Me?” application is now the largest Facebook application ever based on monthly active users but how much is that worth? Considering that the developers behind the application have been using aggressive ads to monetize the application, it’s worth a lot but is that a sustainable business model? For the past few weeks I’ve been repeatedly arguing that it’s not a sustainable model and unhealthy for the state of the Facebook application economy. So if these aggressive ads are not the most effective business model on the Facebook ... Read More
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