Special Report on
Advertising for Online Gambling
Advertising for Online Gambling - Trends
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The digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? Adweek identified ten trends that are sure to make waves in 2010. 1. Content at Scale. In remaking AOL, CEO Tim Armstrong (pictured) has gone back to the future by betting on content. But Armstrong doesn't believe content is king in the old way. In the new world, the race is on to use data and automation to produce content that people (and advertisers) want at as low a price as possible. That's led to the rise of so-called content mills ...
I heard that Google is now allowing gambling ads in Adwords. As an affiliate, is there any way that I can benefit from this? -Susan There are several ways that you can take advantage of the new Google Adwords policy. If you’re going to get approved to advertise gambling-related sites, however, there are a few things you should know. First, Google Adwords has only opened up gambling ads to the UK. This dictates both who the ads will be shown to and who can bid on gambling related keywords. Secondly, tracking PPC performance as an affiliate requires more software than what Adwords will tell ... Read More
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ADVERTISING FOR ONLINE GAMBLING
Gambling Marketing Educational Session at LAC (Part 1/2)
Gambling Marketing Educational Session at LAC (Part 2/2)
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