Special Report on
Advertising for the Environment
Advertising for the Environment - Trends
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we believe that it isn't a fad. Sustainability is here to stay. But for those who aren't experts in the field, it can often be complicated to navigate what products and services are actually doing the right things for the environment. How can consumers determine if a product is "green"? Are there ways to uncover whether a company is "greenwashing," or making false claims by using misleading PR tactics? Are your favorite brands throwing buzzwords like "environmentally friendly" around to cause confusion? Here's a list of 10 sustainability trends that consumers will be watching out for:
is working to reduce waste by collecting used cooking oil and grease for recycling. Oils and grease are then converted into other uses, for instance, biodiesel. \ The Fairmont Sonoma Mission Inn and Spa uses Yokayo Bio-Fuels, a firm that converts the oil and grease into feed for agriculture purposes. Fairmont Scottsdale's oil and grease is converted into bio-diesel and sent to local businesses that use diesel engines to operate equipment such as forklifts and generators. Greenest of them all is the Farimont Chateau Lake Louise, which reuses the grease and oil on site for various ... Read More
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