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Special Report on

Advertising Hall of Fame

advertising hall of fame special research report Photo by www.advertisinghalloffame.org
Thursday, March 25th, 2010 at 7:17 pm by RestaurantNews   William “Bill” Lamar, former Chief Marketing Officer for McDonald’s USA, was honored today at the famed Waldorf-Astoria Hotel in Manhattan, with one of the advertising industry’s most prestigious awards – the American Advertising Federation (AAF) Advertising Hall of Fame®. Lamar was one of seven individuals inducted into the Advertising Hall of Fame this year. In its 61st year, the Advertising Hall of Fame celebrates the extraordinary men and women who have made significant ...
(April 20, 1905 – January 22, 2002) was an early president (1950–1972) and later chairman of the board (1972–1976) of the luxury retailer Neiman Marcus in Dallas, Texas , which his father and aunt had founded in 1907. During his tenure at the company, he also became a published author, writing his memoir Minding the Store and also a regular column in The Dallas Morning News . After Neiman Marcus was sold to Carter Hawley Hale Stores , Marcus initially remained in an advisory capacity to that company, but later began his own consulting business, which continued until his death. He served his local community as an avid patron of ...
REVIEWS AND OPINIONS
Tom Burrell: A "Positive" Impact During Black Music Month
The old philosophical riddle speaks to the challenge many musical artists face today: If they produce positive music and most people ignore it, will it still have an impact? The answer doesn't have to be "No." In honor of Black Music Month, we have officially launched "Positive Push," a social media campaign aimed at promoting positive music, images and culture. The first video selected for this campaign is the new single, "Tightrope," by singer Janelle Monáe . We chose this young artist because her album addresses mental and spiritual restrictions, while the single for the video pays homage to ... market research, surveys and trends
Advertising Age: 80 Years of Ideas - Advertising Age - Special ...
When Ad Age published its first issue in 1930, the stock market had just tanked, and a Great Depression was only beginning. Consumer spending plunged 41% from 1929 to the Depression's 1933 nadir. Ad Age's first issue, from 1930. A problem for consumer marketing, media and advertising? Actually, a remarkable opportunity. In this report, we profile great brands that made their debuts in 1930 and went on to be market leaders: Fortune and Fisher-Price, Motorola and McCann Erickson, Twinkies and Tums. And in an accompanying timeline , we assemble 80 highlights from 80 years. The past offers key lessons. First: There is ... market research, surveys and trends

SURVEY RESULTS FOR
ADVERTISING HALL OF FAME

AAF Hall of Fame: Key Industry Issues
made the name Kodak known throughout the world; created the "You Press the Button - We do the Rest" campaign, which was cited in 100 Greatest Advertisements , as "one of the shortest and most effective pieces of human-interest copy ever written." J. Walter Thompson - pioneered the testimonial ad, first used to sell Pond's beauty care products. Shirley Polykoff - Taking over the Clairol account for Bristol-Myers, Polykoff's "Does she... or doesn't she?" campaign earned millions as the number of women coloring their hair increased from just 7 percent to nearly half of the female ... industry trends, business articles and survey research
Research - Adrants
Even though we often rail against studies that simply restate the obvious, it's nice to see a study that confirms what we've known for years. Contrary to life as a porn star, in the world of media buying, size does not matter according to a recent study of negotiated media rates. A two year analysis of media spending by Billets media audit arm MMPA found prices paid for the same media vary widely and big agency bulk buying clout did not guarantee a lower rate. Our own personal confirmation of this came several years ago when an idiot sales rep mistakenly emailed us his entire inventory sheet for the past six month ... industry trends, business articles and survey research
RELATED NEWS
AAF Wants to Put Public Face on Advertising Industry
ORLANDO (AdAge.com) -- The American Advertising Federation wants to be the public face of advertising and among its initiatives to accomplish this goal is exploring a reality TV show to showcase young ad people. James Datri, president of AAF, believes advertising suffers because it doesn't have a public face (unlike doctors or lawyers) and if the industry doesn't present such a face others will "fill in for us." And whether it's consumer decisions or public policy and regulation, it's a lot easier to legislate against the industry without a public persona, Mr. Datri said. Mr. Datri is presenting his ... market trends, news research and surveys resources
The "Positive Push" Experiment Launches
(BlackNews.com) -- Author and advertising executive, Tom Burrell launches the "Positive Push" Experiment, a national campaign utilizing the viral power of social media to support positive black music artists and videos in honor of Black Music Month. The impetus for this innovative campaign to combat the negative imagery plaguing the African American community was Burrell's recently released debut title, Brainwashed: Challenging the Myth of Black Inferiority . In his book, Burrell "calls for a cadre of enlightened thinkers to use New Media to change how blacks are projected in the media. Instead of just ... market trends, news research and surveys resources

INFORMATION RESOURCES

Advertising Hall of Fame
Sample nominations of Advertising Hall of Fame members are available upon ... the Advertising Hall of Fame. Judges are selected for their knowledge of the ... technology research, surveys study and trend statistics
Search Results - THOMAS (Library of Congress)
Pittsburgh, PA: study historic transportation routes in Pennsylvania, Maryland, West Virginia, and Ohio that led to the forks of the Ohio River for potential addition to the National Trails System (see H.R. 5368 ), H6228 [11SE] Tony Hall Federal Building and U.S. Courthouse, Dayton, OH: designate (see S. 3030 ), S9846 [2OC] (see H.R. 5335 ), H6084 [5SE] Wildlife refuges: establish a wildlife refuge complex comprised of land designated as national wildlife refuges (see S. 3021 ), S9714 [1OC] ------expand boundaries of the Ottawa National Wildlife Refuge Complex and the Detroit River International Wildlife Refuge (see H.R. 5535 ), technology research, surveys study and trend statistics
N.C. Advertising Hall of Fame
Crisp, a native of Chatham County, graduated from Carolina in 1957. He began his career in advertising sales in 1957. From 1959-68, he worked in advertising sales at The Virginian-Pilot and The Ledger-Star in Norfolk, Va. He was advertising director at the Northern Virginia Sun in Arlington in 1968-69, when he became retail advertising manager at The News & Observer in Raleigh. There he became advertising director in 1976, director of sales and marketing in 1985, and vice president for sales and marketing in 1987. He was named associate publisher in 1996. His national distinction and stature are a result of his numerous ...
REAL TIME
ADVERTISING HALL OF FAME
  1. profile image milkomelian Alex López Negrete Inducted to the American Advertising Federation Class of 2010 Southwest Hall of Fame http://bit.ly/cIMjlV
  2. profile image AAFAkron "As a profession, advertising is young: As a force, it is as old as the world." --Bruce Barton, member, Advertising Hall of Fame
  3. profile image GossipToday99 #GeorgeLopez - Alex López Negrete Inducted to the American Advertising Federation Class of 2010 Hall of Fame - http://ow.ly/1qBvQq
QUESTIONS AND ANSWERS
What skills are needed for copywriting?
Unfortunately this aggravating obstacle keeps getting in the way of our first million. Or perhaps in your case your second. But with so many people selling almost identical products, it's often difficult to tell the difference. So how do you persuade your prospect to buy yours, and not one of the dozens of others so readily available? Obviously you have to stand out from the crowd. If you're competing in a crowded marketplace you must at least appear different. How? You have to isolate your product's Unique Selling Point and THRUST IT at your prospect. If you don't, you're dead in the water. ----- ...
Why do people say blond hair is white standard of beauty? - Yahoo ...
"People" don't say it...they basically parrot what the advertising industry bolstered by Hollywood, the fashion industry and Playboy Magazine tells us...and many have internalized this after more than 50 years of hearing and seeing it in the popular media. Women in particular have internalized this so much that you even have ethnic groups who do not have naturally blond hair who color their hair blond, and MOST women color their hair blonde for one reason only whether they want to admit it or not...to be considered more appealing to the opposite sex who love to go on about how beautiful blondes are infinitum ad nauseum!