Share this page | Email | Contact Us

Special Report on

Advertising in a Recession

advertising in a recession special research report Photo by www.lightmix.com
In a recession, the first dollars that a company usually cuts come from the advertising budget. Advertising in a recession is actually a smart business move to grow your business now and for the future. McGraw-Hill Research conducted a study of U.S. recessions from 1980-1985. Out of the 600 business-to-business companies analyzed, the ones who continued to advertise during the 1981-1982 recession hit a 256-percent growth by 1985 over their competitors that eliminated or decreased spending. American Business Press analyzed 143 companies during the economic downturn back in 1974 and 1975. Companies that advertised in those years ...
is a regularly scheduled publication containing news, information, and advertising. By 2007 there were 6580 daily newspapers in the world (including 1456 in the U.S.) selling 395 million copies a day (55 million in the U.S). The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations. General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an ...
REVIEWS AND OPINIONS
Mercedes-Benz: Don't Discount. Don't Disappear | BNET
If your customers get used to discounts, you may never get your full-price margins back when the turnaround comes. Likewise with advertising: A true luxury brand does not let its visibility wax and wane. It’s not news that the automobile industry is in trouble. GM and Chrysler have gone through bankruptcy. J.D. Power and Associates expect sales of cars in the U.S. to drop to 10 million in 2009, down from 16 million in 2007. Luxury vehicles have been hit especially hard. However, Mercedes-Benz USA has a couple of success stories. Its new compact sport utility vehicle, the $33,900 GLK, launched in January and already leads its ... market research, surveys and trends
Five Keys to Advertising in a Recession: Tips for local businesses ...
Sure, everybody's cutting back these days. People are shopping less and buying fewer non-essentials. But customers haven't disappeared. In fact, they're out there looking for bargains. So what can a business do to get its piece of the pie? These tips will help a business succeed when the economy is tanking. Advertising is not a luxury. It's an investment. Advertising does what salespeople do, except it works all day and night, 24/7. For a lot of companies, when times get tough advertising is the first thing cut. Big mistake. As customers are cutting back, businesses have to fight harder to get a piece of the ... market research, surveys and trends

SURVEY RESULTS FOR
ADVERTISING IN A RECESSION

Online advertising's appeal grows during recession, but will ...
"Large vs. Small Advertisers: Small advertisers in the U.S. accounted for a greater decrease in search advertising spend than larger, more established brands. Advertisers spending less than $50,000 per month cut spending by 23 percent year-over-year, with many of the cuts coming between Q3 and Q4 of 2008. Companies that spent more than $200,000 per month only reduced spending by 9 percent over the same time period. These margins are typical during a recession when larger, more sophisticated brands aggressively utilize the search channel to drive revenue and sales while strengthening their position." (link to download ... industry trends, business articles and survey research
Consumer spending in a recession
Dec 1, 2008 ... respondents in the Interbrand survey, 95 percent stated that they .... Challenging Times: Marketing and Advertising in a Recession,” The Yellow Paper ... billion in 2008, a 10.2 percent year-on-year growth versus 2007.7 ... industry trends, business articles and survey research
RELATED NEWS
Media, Communications Set to Outpace US Economy, Veronis Says
Aug. 10 (Bloomberg) -- Spending on media and communications will increase faster than the U.S. economy through 2014 as consumers recover from the recession and shift more attention to the Internet and mobile devices, one researcher says. The media and communications industry will grow an average of 6.1 percent annually from 2009 to 2014 to $1.42 trillion, compared with the expected 5.8 percent gain in nominal U.S. gross domestic product, according to the forecast from Veronis Suhler Stevenson, a U.S. private-equity firm focused on media. As the economy gradually bounces back, U.S. media and communications spending will recover ... market trends, news research and surveys resources
Showcasing Durability in a Soft Economy
RIPPING up the merchandise is not typically the first approach a company uses to promote its brand. But Dickies, the longtime maker of work wear, does just that in a new advertising campaign in which two motorcyclists, revving their engines, strain to tear apart a pair of its “Original 874” work pants that are suspended between them. In a campaign called “874 Versus” for Dickies, the longtime maker of work apparel, two motorcycles try to rip apart a pair of “Original 874” work pants. The campaign, the first the Fort Worth company has done with an advertising agency, is meant to showcase the durability and value of ... market trends, news research and surveys resources

INFORMATION RESOURCES

Slide 1
Page 1. Page 2. In a recession, budgets get cut cut. Page 3. Page 4. Most common answer: Because it's. Page 5. "When you say we need to save X ... technology research, surveys study and trend statistics
May 2009-DHS Business Opportunity-FINAL
The Key to Marketing and Advertising in a Recession. If you believe your company has been treated unfairly by the Department of Homeland Security, ... technology research, surveys study and trend statistics
Recession-driven cuts in advertising risk long-term losses, expert ...
University of Illinois marketing expert Hayden Noel says companies that scale back advertising to weather the recession risk sales declines that could linger long after the economy rebounds. « Click photo to enlarge CHAMPAIGN, Ill. – Companies that scale back advertising to weather the recession risk sales declines that could linger long after the economy rebounds, a University of Illinois marketing expert says. Hayden Noel says most firms sacrifice advertising during economic downturns, despite evidence from past recessions that shows cuts can net long-term losses while staying the course can drive up sales and market share.
REAL TIME
ADVERTISING IN A RECESSION
  1. profile image cdasilva RT @GTCost: @Danny_McTurner A bank advertising lifestyle investmnt in a deepest recession, while ripping to shreds mortgages clients?! Fantastic stuff!
  2. profile image GTCost @Danny_McTurner A bank advertising lifestyle investmnt in a deepest recession, while ripping to shreds mortgages clients?! Fantastic stuff!
  3. profile image brunellalongo Advertising and social networking for job seekers in tough times http://brunellalongo.wikispaces.com/Job+seeking+in+a+recession
QUESTIONS AND ANSWERS
WikiAnswers - Do clients contact advertising agencies to solicit ...
A client is a paying customer regardless of the initial contact of either party. It can work either way, but the theory would lean more toward the advertising agency contacting them first. Advertising agencies have to advertise to get a client, therefor initial contact will more than likely be initiated by the advertising agency through ads or cold calling. Even if the client bought a magazine and saw the ad for a good advertising agency and then called them, the client still would have been communicated with first. First answer by TopSavings.Net . Last edit by TopSavings.Net . Contributor trust : 402 [ ...
How to Attract Customers During a Recession
During a recession, consumers’ discretionary spending is typically reduced, and simply providing quality products or services at a reasonable price may not be enough to draw customers in. Consumers during a recession are not only looking for discounts; they’re looking for real value for their dollar. To simply discount every item you sell may not be financially prudent. Instead, what some savvy business owners have done is create a distinctive discount offering – a hook – that grabs consumer’s attention in its enticing appeal and value. Other product pricing often remains status quo, as the hook for ...