Special Report on
Advertising in a segmented market
Advertising in a segmented market - Trends
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A key factor to success in today's market place is finding subtle differences to give the business a marketing edge. A business that targets specialty markets will promote its products more effectively than a business aiming at the "average" customer. What makes the business unique? How can these unique features be promoted to "targeted" customers? Some businesses treat the market as a whole, focusing on what is common to the needs of customers, rather than on what is different. Often called undifferentiated marketing, this technique relies on mass advertising and is implemented on the basis of cost savings to the business. ...
The traditional FLC describes family patterns as consumers marry, have children, leave home, lose a spouse, and retire. But consumers don’t necessarily have to pass through all these stages-thy can skip multiple stages Stages in Family Life Cycle Young Singles Young singles may live alone, with their nuclear families, or with friends, or they may co-habitate with partners in this stage. Although earnings tend to be relatively low, these consumers usually don’t have many financial obligations and don’t feel the need to save for their futures or retirement. Many of them find themselves ... Read More
SURVEY RESULTS FOR
ADVERTISING IN A SEGMENTED MARKET
13.2 Populations involved in audience research
Authors@Google: Chris Anderson
- Webinar – Interactive Strategies for Breakthrough Recruitment ...
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