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Special Report on

Advertising in Social Media

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only 16% of the Internet users can be influenced by ads on social sites. While 83% of the Internet users between 13 and 54 years old participate in social media, uses less than 4% social media regularly for product orientation!  These numbers are very intriguing, this would mean that a very low percentage of users are open to incentives on their websites.  These numbers would suggest that the traditional way of advertising in social media is less profitable than I thought because 84% of the users do not read the ads. Interesting that your findings are so low, Matt. I’ve had over 53% traffic from organic traffic on ...
plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix— advertising , personal selling , public relations , publicity , direct marketing , and sales promotion —to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media
Social Media and Word of Mouth Marketing | Telecom Circle
but was relegated to the background due to higher popularity of direct advertising. In the last century, the mass media became popular and direct advertising soon became a great tool in the hands of the marketing professionals. At that time, the number of TV channels were few, newspapers were few and the radio channels were also few so if you broadcast your message, almost everybody is bound to notice the advertisement. However, things have changed now with the expansion of mass media. Higher number of TV channels mean that the companies have to spend much higher to reach the same number of people. Even on the same channel, ... market research, surveys and trends
Advertising Giants Test Social Media for World Cup
Do social media viewers want many advertisers in their new Internet playground? Will a barrage of advertising drive them away from Facebook and Twitter? Although some people are beginning to at least question the value of social media to advertisers. commercial giants such as Coke, Nike, Visa and Anheuser-Busch have plunged into YouTube, Facebook and Twitter in an attempt to mingle with World Cup fans. Social media are the hottest topics in advertising, even though their Internet sites are so new it is difficult to measure their long-term effectiveness as ad or branding media. Other than unpublished company experiences with the ... market research, surveys and trends


Microsoft acquires equity stake in Facebook, expands ad ...
It's official: Microsoft will take a $240 million equity stake in Facebook during its next round of financing, valuing the company at a whopping $15 billion.'s Ina Fried in her Beyond Binary blog reported earlier Wednesday that Microsoft had beaten out Google in the high-stakes bidding war for the slice of tasty Facebook cake. The final deal resulted in a 1.6 percent stake in the social-networking company, notably smaller than the 5 to 10 percent that had been talked about in recent weeks. "We are pleased to take our Microsoft partnership to the next level," Owen Van Natta, vice president of ... industry trends, business articles and survey research
8 News Media Business Trends for 2010
With the news industry struggling to find new revenue streams that can reshape their broken business model, 2010 will be defined by experiments in news media monetization. This will also include content that is guided more than ever by the audience and ad revenue. This coming year we will also see the results of news organizations putting pay walls up, as well as new experimental models like accepting Web donations from readers — some of which may prove to be successful. Below are eight emerging news media business trends to look for in 2010. The coming year will see emerging business models, including social media ... industry trends, business articles and survey research
How social media has changed advertising
Social media has had a significant impact on society. Initially the platform was a way for people to connect and/or reconnect with one another, but over the course of time the concept has expanded to so much more. Businesses have found social media marketing to be a very viable marketing channel and a good number of companies are heavily focusing efforts into social media. As a result this has trickled into the advertising approaches businesses use to reach consumers. No longer are marketers looking solely at traditional forms of advertising such as print, radio and TV. Over the years they have been increasingly been navigating ... market trends, news research and surveys resources
Small businesses learn to use social media to connect with customers
Even before Michael Farah opened the doors to his first Berry Chill store, he was working the social media scene to create awareness of his frozen yogurt. "Before we opened our business, we created a Facebook page," Farah said. Then he added Twitter , Tumblr and Foursquare to the mix. Two years later, he hasn't been disappointed with the results. Berry Chill has more than 10,000 Facebook fans and about 3,000 Twitter followers, Farah said. By offering discounts and other special offers through social media, Berry Chill has boosted traffic to its flagship State Street location to more than 1,000 customers a day, ... market trends, news research and surveys resources


The Definitive Guide to B2B Social Media
Advertising in Social Media. There are two ways to advertise on social media sites: A key difference between social media advertising and PPC advertising is ... technology research, surveys study and trend statistics
FTC Publishes Final Guides Governing Endorsements, Testimonials
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980. Under the revised Guides, advertisements that feature a consumer and convey his or her ... technology research, surveys study and trend statistics
Death of a salesman? Social media debunks views of advertising ...
More than 70% of people find advertising ‘sinister’ and ‘deviant’ if they dislike the company and social media enhances those feelings, a University of Melbourne study has found.  Dr Brent Coker, from the Faculty of Business and Economics, says social media is to blame for making consumers ‘wiser’, as people are now more likely to read online reviews before making a purchase than to naively believe advertising claims of having the best product.   “When a consumer evaluates a product to purchase by using online channels, we adjust our attitudes according to the valence of information. It’s a no brainer. Who are we more ...
  1. profile image merrilantony R1 How Social Media Has Radically Altered Advertising
  2. profile image proussakis What is Social Media Marketing or Advertising in Internet Marketing? - brought to you by The Golden Tweet Ratio
  3. profile image kishore_Krazy KloudSocial: Average person is exposed to 3000 advertising messages/ day - Interested in profiting from social media...
How to Measure Your Social Media Advertising
Brands can benefit from advertising in social-media space. The approaches offer a means to engage consumers, enhance brand reputation and image, build positive brand attitudes, improve organic search rankings, and drive traffic to brand locations, both on- and off-line. The steps in any advertising campaign will begin with setting campaign objectives and end with assessing the effectiveness of the strategies and tactics to determine the degree of success in accomplishing the stated objectives and to inform the next campaign. The challenge is to develop a set of measures to assess success and plan for future ...
Does your company use Facebook as a branding tool, or a selling ...
Hey Eric, I like the topic and I think we've done a great job engaging fans with our page. We're not looking to drive traffic or sales. We'd rather talk with our customers and fans and make sure they know we're listening and we care. We leverage Facebook as more of a community site rather than an extension of our website or a sales tool. I'm with you on the whole "presence" thing. I'd compare that to having a sales person silently stand in the corner of a very large convention just to say "We had a presence at the convention". Those companies do not understand social media and the people running ...