Special Report on
Advertising in the Great Depression
Advertising in the Great Depression - Trends
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The number and size of advertisements declined significantly as the economy worsened in the early 1930s. This full page Bon Marche department store ad appeared in the Nov 15, 1931 edition. Collected by Anna Wong. It has been nearly 80 years since the Great Depression of the 1930s and we are facing another global economic crisis. It is time to review the past to see what experience we can draw on for our future. An analysis of the advertisements run in The Seattle Times during the Great Depression of the 1930s will give us a revealing picture of Depression-era Seattle society, and will cast light on what we can do to ...
James Mitchell, lead internet analyst for Goldman Sachs, presented to a group of around 100 internet and mobile media company CEOs that Lightspeed pulled together last week. There is clearly near term gloom. Goldman is projecting internet advertising revenue to be flat in 2009 in the US, and to see just 4% growth world wide. However, Mitchell showed that there is still plenty of long term headroom for growth in the internet advertising market. He pointed out that in the US, internet advertising represents around 8% of all advertising today, and this could as much as double over time: ... Read More
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ADVERTISING IN THE GREAT DEPRESSION
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The Great Depression
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