Special Report on
Advertising Manager/Media Planner
Advertising Manager/Media Planner - Trends
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Competition for jobs will be keen, because the glamour of the industry traditionally attracts more jobseekers than there are job openings. California and New York together account for about 19 percent of firms and 28 percent of the workers in the industry. Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. Goods and services. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell ...
• To be the creative teams’ main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work • To be a sound judge of creative work and is able to coherently argue the case for work being on or off brief • To oversee the production of all campaigns produced • Should master a range of presentation techniques and considers the most appropriate and inspiring way to sell each piece of work • Should keep abreast of the latest and best creative work across the industry • To manage the agency’s billing system, helping the account ... Read More
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ADVERTISING MANAGER/MEDIA PLANNER
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