Special Report on
Advertising Media Planner careers
Advertising Media Planner careers - Trends
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Competition for jobs will be keen, because the glamour of the industry traditionally attracts more jobseekers than there are job openings. California and New York together account for about 19 percent of firms and 28 percent of the workers in the industry. Layoffs are common when accounts are lost, major clients cut budgets, or agencies merge. Goods and services. Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell ...
Media planner job is very challenging in terms of making every advertisement a successful campaign and make the most for the clients from their advertisement. Have you ever wondered why advertisements related to health drinks are aired during soccer telecasts or why advertisements of household goods appear mostly in women magazines? This is simply because the companies who pay for these advertisements know whom to target and when. Actually a great deal of thought goes behind selecting a particular media and time of airing advertisements. The planning department of advertising agencies ... Read More
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