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New York -- If Nielsen, for good or for bad, remains the gold standard of TV research, there are plenty of other currencies in which measurement and advertising businesses are being transacted. So said research executives on the "Viewer Measurement: State of the Art" panel at the Advanced Advertising 2.0 event, sponsored by Multichannel News and B&C , here Monday afternoon. Although linear TV, accounting for 90% of video consumption and largely tracked by panel-based data, remains the dominant vehicle for the $60 billion spent on the medium annually, executives gave the edge to set-top collection, which provides larger sample ...
attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average . Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
Burning money PR trick backfires: Tomas Mazetti from Studio Total ...
On July 6th Tomas Mazetti and Per Eriksson from Studio Total donated 100,000 of their taxed personal stash to the political party Feministiskt Initiativ, and the party leader burned it all in one big bonfire to make a point . This cheap PR was reported in every single Swedish newspaper, the evening news, and soon foreign news outlets such as the BBC and The Washington Post . Like I said then, well done guys – and I mean it. However, Sweden has a large population of total morons, most of them are the … Download the full episode at All credits for above video go to Cast and ... market research, surveys and trends
The Future of Online News Magazines | Mother Jones
magazine has decided to take a lot of its print content off the web and make it available solely to print and iPad subscribers. Felix Salmon asks a good question: If the 1990s saw news organizations set up massive parallel online operations, then, and the 2000s saw the integration of the online operations with the legacy operations, then is this the beginning of the 2010s backswing, where the two become bifurcated again? My guess is that the answer is no, and that this is just a case of Time making a tactical decision which makes no strategic sense. It wants to sell lots of copies of its iPad edition at $5 a pop, but [if iPad ... market research, surveys and trends


Mobile Marketing Watch | The Pulse Of The Mobile Marketing and ...
Opera today published its latest State of the Mobile Web report for May, in which some interest tidbits were highlighted. First things first, however, Opera saw increases in all three categories of growth in May 2010: unique users, pages viewed and data... As apps multiply and speeds increase, mobile users snap up smartphones — but realize only a fraction of their potential, the study suggests. In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads. ... industry trends, business articles and survey research
Consumer Reports Survey: 52 Percent of Social Network Users Post ...
/PRNewswire-USNewswire/ -- The number of online U.S. households using social networks such as Facebook and MySpace has nearly doubled in the past year expanding online opportunities for criminals.   According to Consumer Reports latest State of the Net survey, in the past year, 52 percent of adult social network users have posted personal information such their full birth date which can increase their risk of becoming a victim of cybercrime. The survey results, tips to protect users' information online and Ratings of security software are featured in the June issue of Consumer Reports and on . ... industry trends, business articles and survey research
Blodget Bets News' Future Is Business Insider
the gossipy financial website he founded three years ago, “The Hooters of the Internet,” Blodget waited a couple hours before responding on Twitter: “The Hooters of the Internet. I like that.” In May, Blodget predicted on his website that within just a few years, the Huffington Post will take in over $100 million in advertising revenue -- more than triple the $30 million the site says it will bring in in 2010 -- and that by 2015 or so, it would be generating more from advertising than the New York Times, Bloomberg Businessweek reports in its July 12 issue. In an endnote, he disclosed that Kenneth Lerer , a co-founder of the ... market trends, news research and surveys resources
I'll have pepperoni and cheese, hold the stylist!
They’re called food stylists. Their job is to make food look so good in advertising that we’ll want to drop all thought of anything else and rush out to get some. Unfortunately, what we get frequently looks nothing like what we see in the advertising. It’s smaller, less shiny; frankly, less appetizing… Domino’s Pizza now wants to make sure that what you see is what you get. According to a report in today’s Nation’s Restaurant News, the Michigan-based pizza chain will be foregoing the use of food stylists for all future advertising. In the report, Domino’s chief marketing officer, ... market trends, news research and surveys resources


Pages Product Guide - Facebook Pages
Photos tab contains photos albums and Fan photos, etc. ... by your Page go to your Fans' News Feeds, and comments by your Fans go to their friends' ... technology research, surveys study and trend statistics
Photographers produce and preserve images that paint a picture, tell a story, or record an event. To create commercial-quality photographs, photographers need technical expertise, creativity, and the appropriate professional equipment. Producing a successful picture requires choosing and presenting a subject to achieve a particular effect, and selecting the right cameras and other photographic enhancing tools. For example, photographers may enhance the subject's appearance with natural or artificial light, shoot the subject from an interesting angle, draw attention to a particular aspect of the subject by blurring the ... technology research, surveys study and trend statistics
Photo Tampering Throughout History
Photography lost its innocence many years ago. In as early as the 1860s, photographs were already being manipulated, only a few decades after Niepce created the first photograph in 1814. With the advent of high-resolution digital cameras, powerful personal computers and sophisticated photo-editing software, the manipulation of digital images is becoming more common. Here, I have collected some examples of tampering throughout history. To help contend with the implications of this tampering, we have developed a series of tools for detecting traces of tampering in digital images (contact me at Ma'at Consulting for more ...
Getting the Most From Your News Release
A successful news release is better than free advertising. Editorial coverage of your company is more credible and more effective at catching the public's attention than an advertisement. But the first (some say the only) task of any news release is to capture the interest of the editor to whom it is sent. Most editors are swamped with unsolicited news and they may use only one of every ten news releases they receive. However, there are several steps you can take to increase the odds that your news release will be published. This article describes some of the qualities of a successful news release. Make sure that ...
$250 publicity Budget for a High School Play. What advertising ...
Offer the media the opportunity to come to a tech week rehearsal and take pictures and ask questions to the key players. Write the news release so it has plenty of human interest and identifies the times, costs of tickets, show venue locations and local phone and email for ticket information. Get a targeted custom media list and send out the news release three weeks before the show so newspapers, radio and TV have plenty of lead time. Call and follow up to get the media interested in doing a feature story. That's the basics steps. Here's more to fill you in on what you really need to do. A custom targeted ...