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Special Report on

Advertising on Content Networks

advertising on content networks special research report Photo by
Legendary ad man Jay Chiat once described a round of golf as “very fascinating, very addictive and incredibly challenging. You’re never satisfied. It’s kind of like advertising.” Chiat didn’t live to see the advent of search engine marketing, but his observations fit with what search engine marketing is today. Search engine marketing has come close to satisfying its users with its ability to be measured, analyzed and optimized. The growth of SEM certainly shows a continued attraction, as advertisers continuously search for that magic keyword that will drive clicks and revenues. There is still much ...
station that presents sports programming to a local market. The most important programming on an RSN consists of live broadcasts of professional and college sporting events, as those games generate an overwhelming percentage of an RSN's advertising income. During the rest of the day, these stations show other sports and recreation programming. These channels are often the source content for out-of-market packages . Most regional sports networks in the United States are either affiliated with Fox Sports Net or Comcast SportsNet , with supplemental programming from networks such as America One , AMGTV or ESPNEWS . In Canada ,
PPC offers Improved ROI and Quick Results
Marketers are constantly on the look-out for new ways to improve their customer acquisition process, yet few companies consider online channels. Pay Per Click (PPC) Advertising (also known as paid or sponsored search) is a valuable online marketing channel that works well to drive immediate and targeted traffic to your website. Return on investment (ROI) is the name of the game with PPC, as cost per acquisition can be calculated easily. Advantages of PPC Advertising PPC advertising has many advantages. Over and above channelling targeted traffic to an advertiser’s site quickly, PPC is also incredibly flexible. The ... market research, surveys and trends
Content Networks: Core to the Query?
We’re focused on targeting consumers through digital, query-driven, and non-interruptive strategies. But what happens if a certain tactic fulfills some of those criteria, but not all? Do we still embrace it even if it’s not safely and squarely encompassed in the all-important QueryMatrix? Each of the big three search engines offers some form of content syndication. Google, for example, has a content network that encompasses hundreds of thousands of websites and blogs, from The New York Times to . Google then sells advertising on this vast network in the same auction-style format as they use for ... market research, surveys and trends


Online Strategies Magazine » SEM
The implications of this for search are huge. Consumers are now more likely to get up-to-date news, information and links from their social networks than from leading search engines. But don’t think Google and Bing are going to go down without a fight. Welcome to real-time results. Betting on Change Real-time results quietly became available on Bing and Google in the latter part of 2009. Basically, these results are live updates from popular social sites like Twitter and FriendFeed , as well as headlines from blog posts embedded within the search results. When a person does a search on Google or Bing, they will now see ... industry trends, business articles and survey research
Press Releases - OPA News - Press Releases - Online Publishers ...
OPA Members’ High-Quality Content Environments Raise Awareness, Message Association, Brand Favorability and Purchase Intent More than Portals and Ad Networks New York, NY – August 13, 2009 – When compared against the Online Publishers Association (OPA) member sites, ads placed through ad networks and portals generated the smallest change for branding metrics, and in some cases made no difference for advertisers. This is one of the key findings from a new report released today by the OPA. Additionally, the research found that advertising effectiveness scores on these original, quality content sites were ... industry trends, business articles and survey research
Social media advertising for retailers
It is hard for any marketer to ignore the hype that surrounds social media. Facebook, Twitter, performance display and ad exchanges are bringing opportunities for retailers to generate demand within these massive new channels. Facebook is probably the most accessible and it’s understandable that retailers are getting excited about its possibilities. We’re looking at a site with more than 400m active users, all of whom can be individually targeted and engaged through Facebook Ads. However, paid advertising on Facebook has only just begun, and still has a long way to go. Since Facebook opened up its API and allowed text and image ... market trends, news research and surveys resources
AirKast and Radio One Sign Agreement to Deliver iPhone and BlackBerry Mobile ...
CUPERTINO, Calif., Jul 07, 2010 (BUSINESS WIRE) -- AirKast, the leader in digital content and advertising solutions, and Radio One, the urban media specialist based in New York, NY, announced today that the companies have signed an agreement to deliver iPhone and BlackBerry mobile applications for Radio One radio stations. In total, 51 Radio One stations will have both iPhone and BlackBerry mobile applications available to listeners by the end of summer 2010. Android mobile applications will be available soon thereafter. "Since the majority of our urban listeners are often ... market trends, news research and surveys resources


Global Faces and Networked Places
Feb 27, 2009 ... A key reason why advertising on social networks hasn't been as successful as on .... focused on the entertainment content component. ... technology research, surveys study and trend statistics
Testimony of Nicole Wong at Behavioral Advertising Hearing
Jun 18, 2009 ... The vast majority of Google Content Network ads contain in-ad notice, letting users with one click get more information about how we serve ... technology research, surveys study and trend statistics
Click Fraud Rate on G and Y Content Networks
According to Click Forensics the click fraud rate on the content networks of Google AdSense and Yahoo Publisher Network decreased slightly to 27.8% in the first quarter of 2008. It declined from 28.3% in the fourth quarter of 2007 but increased from 21.9% in the first quarter of 2007. You can read the press release on the Click Forensics website. I can't vouch for the accuracy of their data, but I know that they have been around for awhile and work with a lot of large companies including Yahoo and Lycos. I know that Google and Click Forensics have had some disagreements. Obviously, Google does not like to see the ...
Get Better Results from Search Engine Advertising
Have you tried buying pay per click (PPC) ads on Google, Yahoo, or Microsoft but weren't happy with the results? Did you wind up spending money without seeing an increase in sales or inquiries from your contact page? If so, you're not alone. It's not unusual for businesses that try online advertising for the first time to be disappointed with the results. As a result, they either blame the service for sending "junk" traffic, or decide after an initial trial that advertising online just doesn't work for them. There are news stories from time to time about pay-per-click fraud, however, from what ...