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Advertising on Content Networks
Advertising on Content Networks - Trends
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Although the fundamentals of media buying will always remain the same, with the changing trends in technology and media platforms, there have been considerable changes in the operation, management and measurement part of it. With radio and television moving online, companies are increasing their advertising spends on this platform. One of the biggest differences in the buying mechanism between the traditional platforms and the online platform is that the online platform is dynamic. While listening to Pandora or while watching your favorite series on Fox or ABC , you must have come across numerous advertisements. Earlier, ...
I have never been a big fan of advertising on Content Networks, as I find the automated matching process to be less than ideal. I can generally browse the net and quickly find ads that are irrelevant to the sites they are displayed on. This can give one a healthy dose of skepticism. While advertising on Content doesn’t generally cost a great deal, we have never seen much in the way of results. By and large we do Search Network only, however recently I have had to re-assess that view. Back in March of this year, Google AdWords released a tool for Demographic bidding from beta into ... Read More
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