Special Report on
Advertising on JANET
Advertising on JANET - Trends
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More and more, people are turning to social media sites such as Facebook and Twitter to gather key information. This includes, but is not limited to, information necessary to keep up to date on industry trends, getting deals on desired products, and creating more personal connections. In order to work effectively, a social media campaign has to provide benefit to the customer that he won’t find elsewhere. Information has to be free of charge, provide value and provide a road map for “next steps.” Unlike direct response campaigns, where you give customers an incentive such as a coupon to visit a store on a given day, social media ...
The line between PR and social media has been getting fainter and fainter for a good year or two. The integration of advertising and social media, on the other hand, seems to be a more nascent development, sped on by Facebook and LinkedIn advertising , as well as Promoted Tweets and Trends. While some advertising agencies have begun experimenting with social media in their ad campaigns (e.g. Trident’s full-page ad showcasing Twitter messages from its customers or the Old Spice YouTube videos created by the ad agency, Wieden + Kennedy, with the help of social media consultants), social ... Read More
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