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Advertising on Social Networks = FAIL?
Advertising on Social Networks = FAIL? - Trends
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There are more than 200 million people using social networks such as Facebook, MySpace and Bebo but it’s becoming increasingly apparent that social networks as an advertising platform are a dud. According to eMarketer , ad spending in the U.S. on social networks will be $1.17-billion this year, and only grow to $1.64-billion by 2013. That kind of growth is a long way from the bullish approach many people had about social networks last year when Facebook was all the rage, and Microsoft poured $200-million into Facebook for a teeny-tiny stake. So, what’s happening? Why have ... Read More
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ADVERTISING ON SOCIAL NETWORKS = FAIL?
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