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Special Report on

Advertising on the mobile phone

advertising on the mobile phone special research report Photo by image.made-in-china.com
Worldwide mobile advertising is projected to surpass $2.7 billion in 2008, up from $1.7 billion in 2007, but the market has developed slowly and obstacles remain, according to Gartner, Inc. Ease of use and relevancy to consumers are two important factors that must be addressed to help build momentum in the mobile advertising market. “Innovative developments, such as minimizing the number of keystrokes required to access information, using the phone’s camera to improve the overall user experience and tying content or shopping location relevancy to advertisements will move the market forward,” said Tole Hart, ...
which only offer telephone service within limited range through a single base station attached to a fixed land line, for example within a home or an office. Low-end mobile phones are often referred to as feature phones , whereas high-end mobile phones that offer more advanced computing ability are referred to as smartphones . A mobile phone allows its user to make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed line phones across the world. It does this by connecting to a cellular network owned by a mobile network operator . A key feature of the cellular network is that ...
REVIEWS AND OPINIONS
MIPTV Liveblog: Mobile Engagement 2.0 panel - mipblog
' - how the new generation of smartphones and apps could drive more community and connectivity around TV shows in the coming news. The session is moderated by Jason DaPonte, MD of BBC Mobile . The panel features Rudy de Waele, chief networking officer of dotopen.com; Claire Boonstra, co-founder of augmented reality startup Layar; Michael Schneider (photo), CEO of branded apps firm Mobile Roadie; and Kurt Sillen, VP, Head of customer business development at Ericsson. de Waele starts with a presentation on key mobile trends: Trend 1: Apps, apps, apps. He says that by 2012, there are estimated to be 50 billion app downloads a ... market research, surveys and trends
Ten Reasons Why Mobile Advertising Has Not Reached Its Potential ...
that projected mobile to comprise one half of 1% of total global advertising expenditures in 2009.  It is projected to be about .8% in 2010.  On the other hand, television advertising expenditures were projected to be about 38% of total global advertising expenditures in 2009 and 39% in 2010. Compare that to a Samsung Mobile study earlier this month that was published in the Chicago Tribune that states that the average Chicago cell phone user spends three hours a day chatting or sending text, picture and video messages.  And to a March 2009 study by the Nielsen’s Council for Research intelligence that found that the average ... market research, surveys and trends

SURVEY RESULTS FOR
ADVERTISING ON THE MOBILE PHONE

Yahoo's Purchase of Maktoob May Boost Arab Online Advertising ...
The global recession has prompted companies in the Arab world to increase Internet advertising budgets at the expense of newspapers and television. “A lot of people in the region had looked at the Internet as a failure, a fun thing to do,” Con O’Donnell, managing director of Sarmady Communications , said in a telephone interview yesterday. “When Yahoo and Vodafone throw money on the table it says that this is a serious business.” Regional spending on Internet advertising is expected to grow 30 percent this year, according to Jawad Abassi , general manager of the Arab Advisers Group , a research company based in Amman, Jordan. ... industry trends, business articles and survey research
Vittorio Colao, Vodafone
Simon Watkins draws parallels between himself and the most recent head of Vodafone, Vittorio Colao and discovers he's doing a better job than his predecessor The first thing that strikes one about Vittorio Colao, the relatively new Chief Executive Officer of the world’s largest mobile telephone company, Vodafone, is how young he looks. He looks a lot younger than me, for example, despite his being 49 and me just having turned 42. But then, he doesn’t smoke two packs of Red Marlboro a day, or have a particular fondness for 10-year old Macallan scotch whisky, or three ex-wives for that matter either. And he also ... industry trends, business articles and survey research
RELATED NEWS
Google: China renews its license to operate website
Striking a compromise, China agreed Friday to renew Google's license to do business in the world's largest Internet market after the Mountain View company defied the government's censorship policies, then modified how Chinese access its search engine to give authorities a face-saving reason to not shut it down. The decision comes as foreign businesses, long supportive of China's rise, have grown increasingly critical of government policies that they say favor local industries at the expense of Western companies. Observers see the decision by the Chinese government to allow Google to keep its Google.cn Web ... market trends, news research and surveys resources
Google seen posting sharp profit, sales gains
SAN FRANCISCO (MarketWatch) -- Google Inc. is expected to post sharp gains in profit and sales when it reports second-quarter results after the closing bell on Thursday, as the Internet giant continues to benefit from an improving online advertising market. Analysts polled by Thomson Reuters estimate that Mountain View, Calif.-based Google /quotes/comstock/15*!goog /quotes/nls/goog ( 467.49 , +10.93 , +2.39% ) will report earnings excluding special items of $6.53 a share for the period ended in June, and $4.99 billion in net revenue. That compares to earnings excluding items of $5.36 a share, and $4.07 billion in net revenue ... market trends, news research and surveys resources

INFORMATION RESOURCES

Mobile advertising: how operators can beat the competition
ceiving advertising on the mobile phone is often skeptical. However, once the context and relevance of the advertisement is com- ... technology research, surveys study and trend statistics
CAN-SPAM
Many consumers find unsolicited e-mail – also known as spam – annoying and time-consuming. In addition, unwanted messages sent to wireless phones and other wireless devices can be intrusive and costly. In 2003, Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb spam. As required by the Act, the Federal Communications Commission (FCC) adopted rules that prohibit sending unwanted commercial e-mail messages to wireless devices without ... technology research, surveys study and trend statistics
Direct Marketing, Mobile Phones, and Consumer Privacy: Ensuring ...
of advertising accessed on mobile phones.11 Mobile advertising has .... it would soon be placing banner ads on its customers' cell phone displays, ...
REAL TIME
ADVERTISING ON THE MOBILE PHONE
  1. profile image SchneiderPR More advertising opportunities on the way as mobile phone use by kids rises http://bit.ly/cn1m4P #advertising
  2. profile image business_sms Mobile Advertising: Tap-to-call is a standard feature that enables users to simply tap on the phone number in your ad to place a call.
QUESTIONS AND ANSWERS
Yahoo To Test Image Advertising On Mobile Phones
Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the company said on Monday. The Internet media company said it will start an initial public evaluation later this week in the United States of slimmed-down banner ads and similar advertising to the small, but growing number of users of Yahoo's Mobile Web service. Yahoo To Test Image Advertising On Mobile Phones [ today.reuters.co.uk ] It is good to see a player as big as Yahoo having a good look at advertising on the mobile devices. After the PPC text ads from ...
How big is Mobile/Wireless Advertising market ?. Will Google ...
Not big yet, will become big as soon as internet on mobile devices become affordable. (try crossing countries in Europe and access internet in an other country than where you have your contract, even vodafone doesn't deliver!) And yes, Google will be dominate, together with Microsoft. They have all the resources/technologies in place, and recently bought Doubleclick, which just before bought TangoZebra, a UK rich media server already delivering campaigns on Mobile. Greetings, Gordon posted May 26, 2007 Regional Business Dev Manager - Consumer & Business Applications Practice (SEA & OCEANIA) at Ericsson see all my answers ...