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Special Report on

Advertising puffery or misleading conduct?

advertising puffery or misleading conduct special research report Photo by sites.thomsonreuters.com.au
David Cheifetz is a full-time litigator, primarily in commercial insurance areas usually on behalf of an insurer in one way or another; an occasional author on legal topics usually of some relevance to litigator-practitioners and judges, even if they're slow to realize it; a long-time refugee from legal and moral jurisprudence and the "is-ought" dilemma; and, a once-upon-a-time amateur hockey goalie with an odd pedigree. [click on the author's name for more information] Does the advertising in this professional email signature, below, bother anyone, if even it is accurate in the sense that “Best ...
(IAB). The 11-member Board sets policies and procedures for advertising industry self-regulation. The CBBB provides third-party oversight of the self-regulatory system.
REVIEWS AND OPINIONS
The secret ingredient is sugar
The plaintiffs filed a putative class action against defendants alleging violations of California, New York, and New Jersey consumer protection laws, as well as warranty, deceit and unjust enrichment claims under the common law. Defendants moved to dismiss based on preemption and failure to state a claim, and plaintiffs largely succeeded in preserving their claims. Defendants make vitaminwater. Plaintiffs bought it, allegedly because of the following health/nutrient claims: 1. The description of the product as a "Nutrient-Enhanced Water Beverage"; 2. The phrase "vitamins + water = all you need" on the product ... market research, surveys and trends
ADVERTISING ETHICS
’s beliefs. Because advertising is a form of communication, it can be as truthful or deceptive as any other form of communication. Most criticisms of advertising focus on the deceptive aspects of modern advertising. Deceptive advertising can take several forms. An advertisement can misrepresent the nature of the product by using deceptive mock-ups, using untrue paid testimonials, inserting the word guarantee where nothing is guaranteed, and quoting misleading prices, failing to disclose defects in a product, misleadingly disparaging a competitor’s goods, or simulating well-known brand names. Some fraudulent forms of advertising ... market research, surveys and trends

SURVEY RESULTS FOR
ADVERTISING PUFFERY OR MISLEADING CONDUCT?

Avoiding Misleading And Deceptive Conduct In Green Marketing ...
It's an advantage these days to be seen as 'green'. Companies are desperate to capture the new green consumer market, and as a result, we are seeing a dramatic increase in the number of carbon neutral and carbon offset claims being made by businesses, and in some cases, by unscrupulous traders looking to 'greenwash' their advertising to attract consumers. As companies scramble to promote their green credentials, a number of high profile companies, both internationally and in Australia, have fallen foul of the consumer protection provisions of the Trade Practices Act 1974 (Cth). Background The ... industry trends, business articles and survey research
THE FIRST AMENDMENT AND DIET INDUSTRY ADVERTISING: HOW “PUFFERY ...
declared it unprofessional conduct for a licensed pharmacist to advertise the prices of ..... The twenty million or more people in the United States following ... and The Zone, constitute about ten percent of the nation's adults. Id. ... The FTC concluded false or misleading advertising claims had become ... industry trends, business articles and survey research
RELATED NEWS

INFORMATION RESOURCES

Guidelines on Misleading or Deceptive Conduct under section ...
May 21, 2003 ... for example, would also be conduct covered by section 7M. Advertising Puff. 3.6. Puffery, or boasting about a product or service, ... technology research, surveys study and trend statistics
FTC POLICY STATEMENT ON DECEPTION
This letter responds to the Committee's inquiry regarding the Commission's enforcement policy against deceptive acts or practices. 1 We also hope this letter will provide guidance to the public. Section 5 of the FTC Act declares unfair or deceptive acts or practices unlawful. Section 12 specifically prohibits false ads likely to induce the purchase of food, drugs, devices or cosmetics. Section 15 defines a false ad for purposes of Section 12 as one which is "misleading in a material respect." 2 Numerous Commission and judicial decisions have defined and elaborated on the phrase "deceptive acts ... technology research, surveys study and trend statistics
REAL TIME
ADVERTISING PUFFERY OR MISLEADING CONDUCT?
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